MRKT225
Agribusiness Entrepreneurship in Food Products MarketingCrosslisted with AECN 225, EAEP 225

Description: Marketing strategies and entrepreneurship ventures throughout a food systems channel from producers of agricultural commodities to processors of food products and the final consumer. Entrepreneurship studies dealing with food processors, wholesaling, retailing and food service firms. Create strategic marketing plan to introduce a new food product into a retail consumer market. Pass/No Pass option not allowed for College of Business Administration majors.

This course is a prerequisite for: AECN 316

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT257
Sales Communication

Description: Provides an introduction to the fundamentals of sales communication including verbal, listening and written skills. Students learn the various components of the selling process, develop a written selling plan, and gain experience in executing each step of the selling process through role-play exercises. MRKT 257 is "Letter Grade Only".

This course is a prerequisite for: MRKT 357; MRKT 457; MRKT 460

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 2 Communication Competence

Credit Hours:3

ACE:ACE 2 Communication Competence

MRKT300
Contemporary Marketing

Prerequisites: For non-CBA students only; 2.5 cum GPA; Sophomore standing, ECON 200 (or ECON 211 & 212)

Credit towards the degree cannot be earned in both MRKT 300 and MRKT 341. Letter grade only. MRKT 300 fulfills the Marketing requirement for the minor in business administration for non-business students and is part of a six course sequence for the minor.

Description: Survey of marketing principles for non-business students. Overview of the fundamental terms and concepts in contemporary marketing, introduction to real world marketing strategies and focuses on marketing's role in organizations and businesses.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT325
Marketing of Agricultural CommoditiesCrosslisted with AECN 325

Prerequisites: AECN 141 or ECON 212

Description: Operation and use of agricultural commodity markets and institutions as applied to enterprise and firm risk management. Cash; futures and futures option markets; basis; hedging; price discovery; fundamental analysis; and risk management strategies.

This course is a prerequisite for: AECN 316; AECN 336

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT341
MarketingCrosslisted with ABUS 341

Prerequisites: Sophomore standing; 2.5 GPA; Business Qualified (MATH104 or MATH106/106B or MATH107 or MATH208; BSAD220; ACCT201 and ACCT202; ECON211 and ECON212; ECON215 or equivalent.) Prereqs differ for RAIKES, ACTS, and ABUS majors - see bulletin for exceptions.

Credit toward the degree cannot be earned in both MRKT300 and MRKT341/MRKT341H.

Description: The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT341H
Honors: MarketingCrosslisted with RAIK 341H

Prerequisites: CBA Hon or Raikes in good standing or permission. SO; 2.5 GPA; Bus Qual (MATH104 or 106/106B or 107 or 208; BSAD220; ACCT201 and 202; ECON211 and 212; ECON215 or equivalent.) Prereqs differ for RAIKES, ACTS, and ABUS majors - see bulletin for exceptions.

Cannot be taken Pass/No Pass.

Description: The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT345
Market Research

Prerequisites: MRKT 341, and ECON 215 or equivalent

Description: Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.

This course is a prerequisite for: MRKT 442

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT346
Marketing Channels ManagementCrosslisted with SCMA 346

Prerequisites: MRKT 341

Description: Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.

This course is a prerequisite for: SCMA 439; SCMA 474

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT347
Marketing Communication Strategy

Prerequisites: MRKT 341

Description: Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.

This course is a prerequisite for: MRKT 449

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT350
Marketing Analytics

Prerequisites: BSAD 50 or equivalent; ECON 215; MRKT 341/341H; and 2.5 GPA

MRKT 350 is 'Letter grade only'.

Description: Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.

This course is a prerequisite for: MRKT 442

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT355
Marketing Metrics

Prerequisites: MRKT 341

Description: Quantifying the success of marketing strategies and programs in terms of measurements. The advantages and disadvantages of competing metrics are discussed. Systematizing marketing metrics as an organizational process is discussed.

This course is a prerequisite for: MRKT 442

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT357
Advanced Professional Selling

Prerequisites: MRKT 257; admission to Center for Sales Excellence or Permission

Letter Grade only

Description: Professional selling theory and practice. Sales processes, planning and delivery of sales presentations, and developing personal communications skills needed for professional selling. Professional selling practice and individual feedback for improvement. Ethical issues.

This course is a prerequisite for: MRKT 460

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT371
Sales Practicum I

Prerequisites: Admission to Center for Sales Excellence or permission

Description: Provides guidelines and workshops on effective career strategies in sales. Exposes students to the organizational culture and opportunities provided by CSE partner companies and what they look for in potential hires. Students learn to put into practice their selling skills to obtain their dream job.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:1-3

ACE:

MRKT372
Sales Practicum II

Prerequisites: Admission to Center for Sales Excellence or permission

Description: Reinforces and builds upon the fundamentals taught in MRKT 371 to enhance and create a personal brand. Teaches the necessary skills of networking, etiquette, negotiating, and presentations to best prepare students for launching a successful sales career.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:1-3

ACE:

MRKT399
Special Project

Prerequisites: MRKT 341 and approval of study plan by faculty member

Description: For advanced undergraduates with demonstrated ability and special interests in marketing who wish to undertake an individual project under the direction of a faculty member.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:3
Course Format:IND

Credit Hours:1-3

ACE:

MRKT399H
Honors: Independent Study

Prerequisites: Good standing in the University Honors Program or by invitation, permission of instructor and departmental chair.

Description: Research project or reading program.

Course details
Credit Hours:1-6
Max credits per semester:6
Max credits per degree:6
Course Format:IND

Credit Hours:1-6

ACE:

MRKT425
Retailing Management

Prerequisites: MRKT 341

Description: Foundations and structure of retailing; role of the retailing executive; decision making in such problems as site selection, layout, organization, personnel policies, planning stock, buying, pricing, promotion, credit, customer services, merchandise control, budgeting, and research.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT426
Services MarketingCrosslisted with MRKT 826

Prerequisites: MRKT 341

Description: Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT428
Sports & Event Marketing

Prerequisites: MRKT 341

Description: The course will focus on the development, promotion, and implementation of various forms of consumer experiences. Topics include, but are not limited to sports participation, sporting events, concerts, theatrical performances, museums, renaissance fairs, and theme parks. Topics covered will also include the planning, promotion, and logistical support needed to provide a meaningful experience to consumers.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT429
Undergraduate Seminar in Japanese Business

Description: Japanese business techniques in the five functional areas: accounting, economics, finance, management, and marketing. Historical perspective and current practices emphasized. Strong academic emphasis as well as lectures by academicians, business people, and civil servants. Plant and office visits required. This course may count only as a free elective for students majoring in marketing. Course offered in English only by the faculty of the College of Business of Senshu University, Tokyo, Japan.

Course details
Credit Hours:6
Max credits per semester:6
Max credits per degree:6
Course Format:LEC

Credit Hours:6

ACE:

MRKT441
Digital Marketing and Electronic CommerceCrosslisted with MRKT 841

Prerequisites: MRKT 341; MRKT 350 or SCMA 350.

Description: Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT442
Marketing Management

Prerequisites: Senior standing; Marketing major or International Business major with marketing as an option; MRKT 341; MRKT 345 or MRKT 350 or MRKT 355; AND 6 hours of marketing electives.

Description: Application of marketing principles to the solution of a wide variety of problems involving influence of the consumer, choice of channels, marketing legislation, and the management of merchandising, advertising, personal selling, sales promotion, pricing, and marketing research.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT443
Consumer Behavior: Marketing Aspects

Prerequisites: MRKT 341

Description: Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis of decision making by marketing managers.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT444
Supply Chain Logistics ManagementCrosslisted with SCMA 444

Prerequisites: MRKT 341 and SCMA 331

Description: Examination of physical distribution activities in the marketing mix from the viewpoints of both providers and users of components of logistics systems. Logistics problems of concern to the marketing manager include time and place utility concepts, spatial relationships of markets, channel design, transportation modes, and inventory management.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT446
Quantitative Analysis in Marketing

Prerequisites: Senior standing; MRKT 341 and ECON 215 or equivalent

Description: Introduction to the use of quantitative techniques in marketing analysis. Emphasis on understanding and evaluating the applicability of existing models to marketing decision problems in such areas of competitive strategy, marketing mix analysis, pricing, promotion, distribution, and product policy.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT449
Marketing Communication Campaigns

Prerequisites: MRKT 341 and 347

Description: Managerial problems involved in the formulation, execution, and evaluation of marketing communication campaigns. Total marketing communication effort examined with particular emphasis to the potential role of marketing communication campaigns, audience identification, campaign objectives and messages, media strategy, and campaign evaluation. Case material dealing with campaigns for products, services, institutions, and political candidates.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT453
International Marketing

Prerequisites: MRKT 341 and Junior standing

Description: Marketing problems of international business. Export marketing and domestic marketing of USA products abroad. Influence of international institutions, culture, stage of development, and geography; problems in terminology, product policy, promotion, distribution, research, pricing, and starting marketing operations.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT457
Customer Relationship Management

Prerequisites: MRKT 257 and admission to Center for Sales Excellence

Letter Grade only

Description: This course focuses on CRM as it applies to sales. It teaches how to use CRM systems to identifying good customer attrition; customer retention; and customer lifetime value. Students will also get hands on experience of using a CRM system to successfully plan and execute a sales plan.

This course is a prerequisite for: MRKT 460

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT458
Sales Force Management

Prerequisites: MRKT 341 or admission to Center for Sales Excellence

Letter Grade only

Description: This course covers issues faced by sales managers in building, directing, and leading a sales force. Topics include sales forecasting, territory structure design, hiring and managing salespeople, and compensation and performance evaluation systems.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT460
Key Account Selling

Prerequisites: MRKT 257; MRKT 357; MRKT 457; and admission to Center for Sales Excellence

Letter Grade only

Description: Teaches how to segment key accounts, how to identify high-margin business opportunities, how to sell to complex enterprises, and how to manage a Key Account team. Students practice key account presentations through role-play exercises and make actual calls and presentations to businesses in the region.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT490
Special Topics in Marketing

Prerequisites: MRKT 341 and permission

Description: Topic varies.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:6
Course Format:LEC

Credit Hours:3

ACE:

MRKT499H
Honors Thesis

Prerequisites: Good standing in the University Honors Program or by invitation, and permission.

Description: Conduct a scholarly research project and write a University Honors Program or undergraduate thesis.

Course details
Credit Hours:3-6
Max credits per semester:6
Max credits per degree:6
Course Format:IND

Credit Hours:3-6

ACE: