ADPR98
Senior Assessment

Prerequisites: Senior standing; ADPR major; candidate for degree.

All seniors must complete an exit interview to remain eligible for graduation.

Description: Appropriate career-related announcements, activities, and responsibilities.

Course details
Credit Hours:0
Max credits per semester:
Max credits per degree:
Course Format:IND

Credit Hours:0

ACE:

ADPR151
Introduction to Advertising and Public Relations

Description: Fundamental concepts and processes underlying integrated marketing communications in a global market place. The discipline's historical roots and current role of professionals. ADPR 151 is open to non-College of Journalism and Mass Communications majors.

This course is a prerequisite for: ADPR 221; ADPR 283

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR189H
University Honors Seminar

Prerequisites: Good standing in the University Honors Program.

University Honors Seminar 189H is required of all students in the University Honors Program.

Description: Topic varies. All topics will focus on ACE 8 and be taught accordingly.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
Offered:FALL
Groups:General Economics and Theory
ACE Outcomes: ACE 8 Civic/Ethics/Stewardship

Credit Hours:3

ACE:ACE 8 Civic/Ethics/Stewardship

ADPR191
Special topics

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. ADPR 191 may be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

ADPR207
Communicating to Public AudiencesCrosslisted with ALEC 207

Prerequisites: College of Agricultural Sciences and Natural Resources (CASNR): completion of all CASNR core communications course requirements.

Description: Concepts and techniques of public relations. Skills and theory for relating to government, corporate, and other agricultural public audiences.

This course is a prerequisite for: ADPR 429; ADPR 439

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR221
Strategic Writing for Advertising and Public Relations

Prerequisites: ADPR 151

Description: Advertising and public relations writing styles and techniques to develop effective, goal-oriented communications designed for diverse audiences, tactics and media. This course spans objective news-style writing to digital storytelling, persuasive ad copywriting and promotional direct marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 1 Writing

Credit Hours:3

ACE:ACE 1 Writing

ADPR283
Strategy Development for Advertising and Public Relations

Prerequisites: ADPR 151

Description: Examine client problems and possible solutions and develop and evaluate strategies and tactics for promotional communications.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR291
Special topics

12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

ADPR323
Copy and Concept

Prerequisites: ADPR 283

Description: The core of any great advertisement is its concept. This course is for copywriters to find that big idea then execute it by developing copy that effectively promotes the brand. Copywriters will have to write long copy, short copy, scripts for television and radio, and copy for interactive media.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR329
Jacht Ad Lab

Prerequisites: ADPR 283 and permission

Application required.

Description: Learn agency processes and business fundamentals. Work as junior member of one or more teams to conduct research and evaluate the findings, develop and present integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR333
Design and Layout

Prerequisites: ADPR 283 and JOMC 130-134 or JOMC 161

Description: Graphics and design of advertising. Principles and techniques of typography, layout and design, computer graphics, and production methods. Develop strategies and design ads for various media using industry-standard graphic design programs.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 2 Communication Competence

Credit Hours:3

ACE:ACE 2 Communication Competence

ADPR339
Student Ad Competitions

Prerequisites: Junior standing, ADPR 283 and permission

Requires interview process and submission of portfolio.

Description: Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a nationally competitive advertising and public relations campaign for a national client.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR357
Account Planning

Prerequisites: ADPR 283

Description: Examines the role of an advertising agency account planner in developing strategies in the form of creative briefs based on insights from both primary and secondary research research.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR360
Media Planning and Strategy

Prerequisites: ADPR 283

Assignments include evaluating, selecting, and planning the use of media.

Description: The principles and practices of planning, evaluating, and selecting a variety of traditional and non-traditional media in a local and national context. Marketing-driven strategic approaches to understand how media fits into an integrated communication system. Integrating information from a variety of resources and applying basic numerical and statistical concepts that build the foundation for strategic media planning.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR361
Connecting Through Owned, Earned, and Paid Media

Prerequisites: ADPR 283

Description: Understanding connections between paid media (advertising) and owned and earned media (public relations) as part of integrated marketing communications.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR362
Digital Content Strategy

Prerequisites: ADPR 283

Description: Overview of decisions communications managers must make when developing digital content. Introduction to breadth of digital content strategy.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR391
Special topics

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. ADPR 391 may be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

ADPR417
Issues Management and Crisis Communications in AgricultureCrosslisted with ALEC 417

Prerequisites: Junior standing. College of Journalism and Mass Communications: Junior standing; ADPR 283.

Description: Fundamental components of issues management and crisis communications. Learning experiences in agriculture and natural resources that provide an understanding of issues facing the respective field of study.

This course is a prerequisite for: ASCI 381

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR429
Jacht Student Ad Agency

Prerequisites: Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207; permission required

Requires interview process and submission of portfolio.

Description: Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Learn and apply basic business concepts involved in a working ad agency startup. Application of knowledge, experience, and skills learned in previous courses to a new situation.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:3

ACE:ACE 10 Integrated Product

ADPR433
Art DirectionCrosslisted with ADPR 833

Prerequisites: Junior standing and ADPR 333

ADPR 433/833 has individual and team projects.

Description: Visual and graphic design as applied to the corporate environments of advertising and public relations. Print and electronic design principles, strategies and elements using traditional and new digital technologies. Development of creative materials for actual clients, corporate identities, electronic presentations, professional creative portfolios, non-traditional resumes, and World Wide Web (WWW) sites.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR434
Digital Insight & AnalyticsCrosslisted with ADPR 834

Prerequisites: Junior standing; ADPR 283

Description: A study of the digital communication landscape. Course explores how various channels of digital communication can be used to analyze audiences, connect with them and ultimately build brands.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR437
International/Multicultural Public RelationsCrosslisted with ADPR 837

Prerequisites: ADPR 283

Description: Content and discussions on global issues affecting the public relations profession, the professional, the specialized practices, and the engagement of stakeholders simultaneously at home and at transnational levels.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR438
Global AdvertisingCrosslisted with ADPR 838

Prerequisites: Junior standing and ADPR 283

Description: Global advertising and communication. Cultural, economic, political and social differences that affect advertising strategy and execution in foreign markets. Advertising a USA product or service in the global market.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 9 Global/Diversity

Credit Hours:3

ACE:ACE 9 Global/Diversity

ADPR439
Student Competitions

Prerequisites: Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207; permission required

Requires interview process and submission of portfolio.

Description: Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a nationally competitive advertising and public relations campaign for a national client.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:3

ACE:ACE 10 Integrated Product

ADPR447
Strategic and Creative ConceptingCrosslisted with ADPR 847

Prerequisites: Junior standing and ADPR 283

Description: The alternative and advanced methods of communicating a message, a need, a perception or attitude. Creative storytelling and problem-solving, critique and analysis, and how to creatively communicate with strategic thinking and design.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR450
Public Relations Theory and StrategyCrosslisted with ADPR 850

Prerequisites: Junior standing and ADPR 283

Description: Philosophies and theories that underlie the discipline and profession of public relations. The critical and supportive perspectives used to gain insight into the history and direction of public relations.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR451
Public Relations TechniquesCrosslisted with ADPR 851

Prerequisites: Junior standing and ADPR 283

Description: Multimedia tools in advertising, public relations, direct marketing, and sales promotion. Promotional writing, publications development, and media relations.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR457
Crisis Management in Corporations and NonprofitsCrosslisted with ADPR 857

Prerequisites: ADPR 283

Description: Role of public relations in prevention of crises, response to crises, and recovery from crises. How to preempt, prepare for and respond to corporate, nonprofit and government sector crises from a public relations perspective.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR458
Interactive Media DesignCrosslisted with ADPR 858

Prerequisites: Junior standing, ADPR 283 and JOMC 130-134 or JOMC 161.

Description: Communication strategies and tactics using interactive media. Exploration of interactive's role in strategic communications, user experience, information architecture, interactive design and development using current web technologies.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR459
Writing for Digital MediaCrosslisted with ADPR 859

Prerequisites: Junior standing and either ADPR 283 or BRDC 228

Description: Analysis and preparation of radio and television commercials and announcements in terms of content and production techniques. Development of structure and functions of the broadcast advertising media. Regulations, responsibilities, audience analysis, and promotion.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR464
Sports Media Relations & PromotionsCrosslisted with ADPR 864

Prerequisites: Junior standing and ADPR 283

Description: Issues in sports media relations and integrated marketing communications. Background of the unpredictable nature of the sports industry and the relationships with its various publics and the media.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR466
Social Media Theory and PracticeCrosslisted with ADPR 866

Prerequisites: Junior standing and ADPR 283

Description: Key theories related to the study of social media, important social media monitoring and management practices, and advertising/PR opportunities on the most popular social and mobile media platforms.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR480
Japanese Visual Culture in ContextCrosslisted with ARTP 480, ADPR 880, ARTP 880

Description: Test and hone visual literacy skills in a foreign country. Observe, analyze, and interpret visual information without the aid of text in the native Japanese language. Sharpen perceptual and analytical skills through daily drawing, writing, and photography in Japan. Increase global awareness through analysis of issues.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:SDO
ACE Outcomes: ACE 9 Global/Diversity ACE 2 Communication Competence

Credit Hours:3

ACE:ACE 9 Global/Diversity ACE 2 Communication Competence

ADPR481
Advertising and Public Relations Research

Prerequisites: Junior standing; ADPR 283

Experience the actual research process and produce a report.

Description: Research in the planning, development and evaluation of advertising. The research process, use of secondary sources of information and how to analyze data from these sources. The planning and execution of primary research. Survey techniques.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR482
Direct AdvertisingCrosslisted with ADPR 882

Prerequisites: Junior standing and ADPR 283

Assignments provide practical experience.

Description: Fundamentals of direct advertising, data base building and management, the economics of the industry, development and testing of effective creative materials, product selection and pricing, telemarketing, business to business direct advertising, lead-generating programs, the use of electronic and print media in the direct advertising mix and fund-raising for worthy causes.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR483
Portfolio DevelopmentCrosslisted with ADPR 883

Prerequisites: Junior standing; ADPR 283 and JOMC 130-134 or JOMC 161.

Description: How to improve individual portfolios of creative work and execute a variety of creative pieces that demonstrate improvement in their collections.

Course details
Credit Hours:1
Max credits per semester:1
Max credits per degree:1
Course Format:LEC

Credit Hours:1

ACE:

ADPR484
Brands & Branding

Prerequisites: Junior standing; ADPR 283

Description: The managerial philosophy, techniques, and processes in advertising. Organizational structures, integrated marketing communications, strategic planning, marketing planning, advertising planning, advertising research, budgeting, and decision paradigms.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR488
Media Sales and PromotionCrosslisted with ADPR 888

Prerequisites: For ADPR majors: ADPR 283; Junior standing for BRDC majors

Description: Techniques for print and electronic media sales and promotion. Rate structures, legal requirements, and social and economic effects.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR489
Advertising and Public Relations CampaignsCrosslisted with ADPR 889

Prerequisites: Senior standing and nine hours selected from ADPR 207 or from 300- or 400- level ADPR electives; permission required.

ADPR 489 requires working in teams.

Description: Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Application of knowledge, experience, and skills learned in previous courses to a new situation.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:3

ACE:ACE 10 Integrated Product

ADPR491
Special Topics in AdvertisingCrosslisted with ADPR 891

Description: Topics vary each term. ADPR 491/491X/891 may be repeated up to three times so long as the topics are different. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

ADPR495
Advertising or Public Relations Internship

Prerequisites: Junior standing; ADPR 283 and permission

A maximum of 3 hours will be accepted toward the degree. 1 hour of credit requires 100 hours of work during the term.

Description: Advertising- or Public Relations-related internships, paid or unpaid, will provide students with an opportunity to enhance their professional skills while contributing meaningful work and expanding their career networks.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:3
Course Format:FLD

Credit Hours:1-3

ACE:

ADPR496
Independent Study in Advertising and Public RelationsCrosslisted with ADPR 896

Prerequisites: Permission

Course details
Credit Hours:1-24
Max credits per semester:24
Max credits per degree:24
Course Format:IND

Credit Hours:1-24

ACE:

ADPR499H
Honors Course

Prerequisites: For candidates with distinction, with high distinction, and with highest distinction in the College of Journalism and Mass Communications.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:4
Course Format:IND

Credit Hours:1-4

ACE: