MRKT821
Applied Marketing Research

Prerequisites: GRBA 813 or equivalent; EDPS 859 or ECON 215 or equivalent

Description: Research methods to supply marketing information pertaining to the: assessment of the nature of demand, assessment of the extent of demand, marketing program development, and the monitoring of marketing performance.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT822
Survey of Buyer Behavior

Prerequisites: GRBA 813 or equivalent, or permission

Description: Survey of the literature of buyer behavior. Economic, sociocultural and psychological aspects of buying behavior as the basis of marketing strategy and public policy.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT824
Advanced Quantitative Analysis in MarketingCrosslisted with SRAM 824

Prerequisites: GRBA 813 or equivalent, or permission

Description: Review, evaluation, and design of advanced marketing research investigations. State-of-the-art methodological issues relevant to marketing to provide an understanding of multivariate data analysis pertinent to the marketing literature. Analysis of linkage, structure, and causality/change for marketing phenomena.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT826
Services MarketingCrosslisted with MRKT 426

Prerequisites: MRKT 341

Description: Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT828
Sports Marketing

Prerequisites: GRBA 813 or equivalent, or permission.

Description: Basic concepts and theories unique to sports marketing, review of the basic principles of marketing in the context of sports. Framework provided for incorporation of unpredictable nature of the sports industry and exploration of the complex relationships between the elements of sports and marketing. Current research in the area of sports marketing, coverage if the growing popularity of women's sports, and the globalization of sports.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT830
Strategic Issues in Marketing Communication

Prerequisites: GRBA 813 or equivalent, or permission

Description: Analysis and application of current concepts regarding the formulation and evaluation of marketing communication strategy in organizations which operate on a profit and not-for-profit basis.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT835
Marketing Channels and Distribution

Prerequisites: GRBA 813 or equivalent, or permission

Description: Marketing management issues related to selection of intermediaries, channel control, marketing institutions, channel power and pricing. Distribution management issues: location, finished goods inventory, transportation, communication, and customer service.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT841
Digital Marketing and Electronic CommerceCrosslisted with MRKT 441

Prerequisites: MRKT 341; MRKT 350 or MNGT/MIST 350.

Description: Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT845
Advanced Marketing Analytics

Prerequisites: GRBA 851

Description: Web, social media, and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices, and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT850
Strategic Database Marketing

Prerequisites: GRBA 851 or one or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression

Description: Theory and strategic use of large marketing databases. Advances in theory and practice. Concepts of customer relationship management, integration with electronic commerce systems, analytical techniques, and ethics and practices of customer data privacy.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT855
Marketing and GlobalizationCrosslisted with ABUS 855

Prerequisites: GRBA 813 or equivalent

Description: Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a "real world" application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers.

Course details
Credit Hours:3-6
Max credits per semester:6
Max credits per degree:6
Course Format:LEC

Credit Hours:3-6

ACE:

MRKT896
Sports Marketing Practicum

Prerequisites: MRKT 828 and permission

Description: Supervised sports marketing related internship.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:FLD

Credit Hours:3

ACE:

MRKT898
Seminar: Special Topics

Prerequisites: GRBA 813 or equivalent, or permission

Description: Current topics in marketing; services marketing, ethics, and business-to-business marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT899
Masters Thesis

Prerequisites: Admission to masters degree program and permission of major adviser

Course details
Credit Hours:1-10
Max credits per semester:10
Max credits per degree:99
Course Format:IND

Credit Hours:1-10

ACE:

MRKT921
Seminar in Marketing Communication Strategy

Prerequisites: Permission.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT921A
Seminar in Marketing Communication Strategy
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT921B
Seminar in Marketing Communication Strategy
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT921D
Seminar in Marketing Communication Strategy
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT921E
Seminar in Marketing Communication Strategy
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT921G
Seminar in Marketing Communication Strategy
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT921J
Seminar in Marketing Communication Strategy
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT931
Marketing Channels Topical Seminar

Prerequisites: Permission.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT931A
Marketing Channels Topical Seminar
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT931B
Marketing Channels Topical Seminar
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT931D
Marketing Channels Topical Seminar
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT931E
Marketing Channels Topical Seminar
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT931G
Marketing Channels Topical Seminar
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT931J
Marketing Channels Topical Seminar
Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT940
Marketing Management

Prerequisites: Permission.

Description: Decision-making activities in problems concerned with the development and management of marketing programs. Strategy choices in situations involving product development, market analysis and segmentation, channels, merchandising, promotion, pricing, and marketing research.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT944
Theory of Logistics

Prerequisites: Permission.

Description: Critical examination of various theories of structure and operation of logistics systems. Application of logistics theory to business problems.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT945
Qualitative Research Methods in Business Seminar

Prerequisites: Permission.

Description: Developing qualitative research skills, analyzing theory development and research process. Research design, data collection, qualitative data analysis and interpretation, theory-development, and evaluation of qualitative research. Latest development in qualitative research in business and social science disciplines.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT954
Problems in International Marketing

Prerequisites: Permission.

Description: Simulation of marketing decision making in an international environment. Material in the course is balanced between the developed and underdeveloped countries of the world in Europe, Africa, Asia, and the Americas. Case materials are used as a basis for class discussion. Cases and discussions focus on specific interests of students enrolled.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT970
Development of Marketing Theory

Prerequisites: Permission.

Description: Continuing development of marketing theory, utilizing a review of ¿classic¿ and current marketing literature. Historical roots of marketing as a discipline, the requirements for marketing theory, and current efforts and future directions in the development of a mid-range theory of marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT971
Marketing and Society

Prerequisites: Permission.

Description: Role of the marketing activities and the marketing system in society.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT972
Seminar: Behavioral Research in Marketing

Prerequisites: MRKT 822, and permission

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT980
Marketing Colloquium

Prerequisites: Permission

Description: Seminar in dissertation research topics and methods.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT996
Directed Reading or Research
Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:24
Course Format:IND

Credit Hours:1-3

ACE:

MRKT998
Seminar in Special Topics

Prerequisites: Permission

Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:18
Course Format:LEC

Credit Hours:3

ACE:

MRKT998A
Seminar in Special Topics

Prerequisites: Permission

Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT998B
Seminar in Special Topics

Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT998D
Seminar in Special Topics

Prerequisites: Permission

Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT998E
Seminar in Special Topics

Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT998J
Seminar in Special Topics

Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT998K
Seminar in Special Topics

Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT999
Doctoral Dissertation

Prerequisites: Admission to doctoral degree program and permission of supervisory committee chair

Course details
Credit Hours:1-24
Max credits per semester:24
Max credits per degree:99
Course Format:IND

Credit Hours:1-24

ACE: