Marketing and GlobalizationCrosslisted with MRKT 855

Prerequisites: GRBA 813 or equivalent

Description: Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a "real world" application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers.

Course details
Credit Hours:3-6
Max credits per semester:6
Max credits per degree:6
Course Format:LEC

Credit Hours:3-6