Marketing (MRKT)
Prerequisites: GRBA 813 or equivalent
Description: Research methods to supply marketing information pertaining to the: assessment of the nature of demand, assessment of the extent of demand, marketing program development, and the monitoring of marketing performance.
Prerequisites: GRBA 813 or Equivalent
Description: Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action.
Prerequisites: GRBA 813 or equivalent
Description: Analysis and application of current concepts regarding the formulation and evaluation of marketing communication strategy in organizations which operate on a profit and not-for-profit basis.
Prerequisites: GRBA 813 or equivalent
Description: Web, social media, and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices, and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing.
Prerequisites: One or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression or Permission.
Description: Understanding tools and techniques that can be used for making strategic and tactical marketing decisions in areas such as pricing, sales, advertising, new product demand forecasting, and allocation of resources. Topics covered include market response models, linear models, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions, and other significant strategic marketing issues facing today's managers.
Prerequisites: GRBA 813 or equivalent
Description: Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a "real world" application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers.
Description: Designed to help managers and professionals deal with a broad range of negotiation issues. Provides an understanding of the theory and processes of negotiations and develops skills that can be used to negotiate in a variety of settings.
Prerequisites: GRBA 813 or equivalent
Description: Current topics in marketing; services marketing, ethics, and business-to-business marketing.
Prerequisites: Admission to masters degree program and permission of major adviser
Prerequisites: Permission.
Prerequisites: Permission.
Prerequisites: Permission.
Description: Decision-making activities in problems concerned with the development and management of marketing programs. Strategy choices in situations involving product development, market analysis and segmentation, channels, merchandising, promotion, pricing, and marketing research.
Prerequisites: Permission.
Description: Critical examination of various theories of structure and operation of logistics systems. Application of logistics theory to business problems.
Prerequisites: Permission.
Description: Developing qualitative research skills, analyzing theory development and research process. Research design, data collection, qualitative data analysis and interpretation, theory-development, and evaluation of qualitative research. Latest development in qualitative research in business and social science disciplines.
Prerequisites: Permission.
Description: Simulation of marketing decision making in an international environment. Material in the course is balanced between the developed and underdeveloped countries of the world in Europe, Africa, Asia, and the Americas. Case materials are used as a basis for class discussion. Cases and discussions focus on specific interests of students enrolled.
Prerequisites: Permission
No additional resources are required to offer this Ph.D. seminar.
Description: Introduction to the literature on selling and sales management. Coverage of topics related to managing salespeople, the process of buying and selling, and strategic and operational issues in sales.
Prerequisites: Permission.
Description: Continuing development of marketing theory, utilizing a review of "classic" and current marketing literature. Historical roots of marketing as a discipline, the requirements for marketing theory, and current efforts and future directions in the development of a mid-range theory of marketing.
Prerequisites: Permission.
Description: Role of the marketing activities and the marketing system in society.
Prerequisites: Permission
Description: Introduction to the literature on consumer behavior. Exposure to perspectives from social sciences such as anthropology, economics, psychology, and sociology to understand actions and processes underlying how consumers purchase and use products and services.
Prerequisites: Permission
Description: Seminar in dissertation research topics and methods.
Prerequisites: Permission
New topics announced prior to each term in which course is offered.
Description: Current topics in marketing.
Prerequisites: Permission
Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.
Prerequisites: Permission
Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.
Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.
Description: New topics announced prior to each term in which course is offered. Seminar in current topics in marketing.
Prerequisites: Admission to doctoral degree program and permission of supervisory committee chair