Agribusiness (ABUS)
ABUS855
Marketing and GlobalizationCrosslisted with MRKT 855
Prerequisites: GRBA 813 or equivalent
Description: Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a "real world" application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers.