Description

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

Other

The Department of Marketing requires and enforces that specific prerequisite requirements be completed by the first class meeting. Concurrent registration in a class that is a prerequisite for another class is not allowed. Transfer credit assumes that the prerequisites have been transferred to UNL and appear on the transcripts.

The Department of Marketing reserves the right to administratively drop students who do not attend the first class meeting and/or who do not have the appropriate prerequisites for any marketing class.
 

COLLEGE REQUIREMENTS

College Admission

The entrance requirements for the College of Business are the same as the UNL General Admission Requirements.

Admission Deficiencies/Removal of Deficiencies

Students admitted to the College of Business with core course deficiencies are advised to remove these deficiencies as soon as possible.

College-level course work taken to remove deficiencies MAY NOT be used to meet degree requirements in the College.

College Degree Requirements

Professional Enhancement Program (PrEP) (4 hours)

Designed to develop confident, professional and polished business students for lifelong career success, the PrEP program consists of four required one hour courses. These courses are labeled BSAD 111 PrEP I, Investing in Strengths, BSAD 222 PrEP II, Career Development and Planning, BSAD 333 PrEP III, Internship and Job Search Strategies, BSAD 444 PrEP IV, Professional and Life Skills and are offered across the four year curriculum. Raikes students complete this requirement as a part of their other courses.

College General Education Requirements

The curriculum requirements for the College consist of course work in three areas.

All course work (except electives and where otherwise noted) must be taken for a grade.

The three areas include the following:
 

Non-Business Requirements (NBR)

  • Which consist primarily of College and University ACE (Achievement-Centered Education) course work

Business Core

  • Foundation (BCF), which also includes ACE 6 & 8.
  • Intermediate (BCI)
  • Advanced-Major (BCA-M)
  • Advanced-Capstone (BCA-C), (ACE 10)

Electives

Non-Business Requirements (NBR)

(Most of the ACE requirements)

Eight Courses (normally 24-26 hours)

All students in the College of Business will take the following non-business courses (unless otherwise noted).

  • While NBR 1, 2, 7 and 8 identify specific ACE options to choose from or identify an ACE course specifically required for the College, NBR 3, 4, 5, and 6 allow students to select courses according to their personal interests (and meet ACE 4, 5, 7, and 9).
  • Most students will take course work to fulfill these requirements during the freshman/sophomore year. However, if hours are still needed during the junior/senior year, there may also be options to ‘double count’ course work for NBR 3 (ACE 4) and/or NBR 6 (ACE 9) toward the major (BCA-M) or a minor. This is likely to be of most benefit to ‘transfer-in students’ due to the nature of the program and when ACE requirements are traditionally taken.

All course work for NBR must be taken for a grade.

NBR 1: Written Communication (ACE 1)

Choose ONE of the following:

ENGL 150 Writing and Inquiry

ENGL 151 Writing and Argument
 

Students should refer to the course descriptions to select the one course best suited to individual interests. While several communication courses can be selected to fulfill the university ACE 1 outcome, one of the above is a specific requirement for the College of Business and will fulfill both requirements with one course. ENGL 150 and ENGL 151 are restricted to first and second year students. Upper class students will need to take ENGL 254 Writing and Communities as a substitute.

NBR 2: Mathematical, Computational, Statistical or Formal Reasoning Skills (ACE 3)

Choose ONE of the following:

MATH 104 Applied Calculus

MATH 106 Calculus I

Any advanced calculus course above the 106 level
 

Notes regarding the selection of course work for NBR 2 (ACE 3):

  • Credit cannot be given for both MATH 104 and MATH 106 . Students must determine the appropriate course early in their program.
  • A first semester student’s score on the Math Placement Exam will determine eligibility for MATH 104 or MATH 106. The student should select between these classes based on the following sets of circumstances.
  • Actuarial Science majors MUST take MATH 106  (or a higher-level calculus).
  • Actuarial science majors will also take MATH 107 Calculus II and MATH 208 Calculus III and CSCE 101 Fundamentals of Computer Science & CSCE 101L Fundamentals of Computing Laboratory.
  • RAIKES students MUST take MATH 106 (or a higher-level calculus)
  • MATH 106 (or higher calculus) is strongly encouraged for those students considering graduate school, accounting majors and finance majors.
  • While several courses can be selected to fulfill the university ACE 3 outcome, one of the above is a specific requirement for the College of Business and will fulfill both requirements with one course.
  • Freshman students who place below MATH 104 on the Math Placement Exam may want to consider summer school in order to maintain their sequence of courses.
Math Placement Exam (MPE)

Students admitted to the College of Business are required to take a Math Placement Examination prior to enrolling in the college math requirement of MATH 104 or MATH 106 (or higher math).
 

  • The results of this examination determine which math course students will enroll in their first semester on campus.
  • The Math Placement Exam may be retaken if a student feels that they can test into a higher level course.
  • Students lacking sufficient high school preparation in math may need to enroll in equivalent high school preparatory courses, as will be determined by the MPE.
  • Preparatory courses should be taken as soon as possible to avoid future sequencing problems.
  • Additional information about the exam can be found at www.math.unl.edu.

Whether required to enroll in preparation course work first, as indicated on the MPE (MATH 100A Intermediate Algebra, MATH 101 College Algebra and/or MATH 103 College Algebra and Trigonometry), or in one of the required courses, it is critical to begin MATH the first semester on campus.

NBR 3: The Study of Scientific Methods and Knowledge of the Natural and Physical World (ACE 4)

Choose one course from ACE 4 Certified Courses. (Course credit will vary between 3-4 credit hours.)
 

  • ABUS majors – NBR 3 (ACE 4) – AGRI 115 Biotechnology: Food, Health and Environment, AGRO 131 Plant Science, ENTO 115 Insect Biology, MSYM 109 Physical Principles in Agriculture and Life Sciences, NRES 108 Earth's Natural Resource Systems Laboratory, PLPT 110 Molds and Man may be taken to fulfill the science requirement (NBR 3–ACE 4) as well as a requirement for the major (BCA-M).

NBR 4: Study of Humanities (ACE 5)

Choose one course from ACE 5 Certified Courses.
 

  • IBUS majors – NBR 4 (ACE 5) – FREN 301 Representative Authors I, FREN 302 Representative Authors II; RUSS 301 Representative Authors I, RUSS 302 Representative Authors II, RUSS 482 Russian Literature in Translation I, RUSS 483 Russian Literature in Translation II; SPAN 305 The Analysis of Communication in Spanish, SPAN 314 Introduction to Hispanic Literature: Spain, SPAN 315 Representative Authors of Spain, SPAN 331 Latin American Civilization can be taken to fulfill NBR 4–ACE 5 as well as a requirement for a language minor.

NBR 5: Study of the Arts to Understand Their Context (ACE 7)

Choose one course from ACE 7 Certified Courses.

NBR 6: Global Awareness or Knowledge of Human Diversity Through Analysis of an Issue (ACE 9)

Choose one course from ACE 9 Certified Courses.
 

Students enrolling for their first semester with junior standing (or more), will see that the list of approved courses includes a few business courses. While this section is labeled “non-business requirements,” students may elect to enroll in one of the business courses to fulfill the ACE 9 requirement as long as prerequisites are completed (which are generally reserved for juniors or seniors). Work closely with your advisor and bring this to their attention to question how this course may potentially satisfy other degree program requirements, including the major.
 

The options include:

  • ACTS majors – must complete an International Business Course as part of the degree requirements. Actuarial science majors may choose to take ECON 321 Introduction to International Economics to fulfill the IBCR as well as the global awareness requirement (NBR 6–ACE 9).
  • ABUS majors – AECN 346 World Food Economics, AECN 367 Agricultural Development in Developing Countries, AECN 420 International Food and Agricultural Trade, AECN 425 Agricultural Marketing in a Multinational Environment, AGRI 282 Introduction to Global Agricultural and Natural Resources Issues, ENSC 110 Energy in Perspective, HORT 200 Landscape and Environmental Appreciation, may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major.
  • BSAD majors – ECON 321, MNGT 414 Leadership in a Global Context may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major. (ECON 321 and MNGT 414 are also IBCR course options).
  • ECON majors – ECON 321 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major. (ECON 321 is also an IBCR option).
  • IBUS majors – ECON 321 or MNGT 414 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) and may fill a requirement for the major. (Both are also IBCR options).
  • MNGT majors – MNGT 365 Managing Diversity in Organizations, MNGT 414 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) and may be able to fulfill a requirement for the major/minor depending on the option selected. (MNGT 414 is also an IBCR option).
  • An alternative to the above options is allowance of the course to count for NBR 6–ACE 9 and the associated minor—but only one or the other (major OR minor).

In any of the above instances where a double counting is an option, only 3 hours of credit are awarded; student will still need to meet the 120 hours for graduation. Any course that is used for both an ACE requirement and a first major requirement is not allowed to be used towards the completion of the 300/400 Upper Level Requirement.

NBR 7: Business Communication (ACE 1)

BSAD 220 Business Writing
 

  • This is a business writing course with sophomore standing and either ENGL 150 or ENGL 151 as a prerequisite. While it is also an ACE 1 course, as is ENGL, BOTH are specific requirements for the College of Business.
  • RAIKES students will complete a special version of 220.

NBR 8: Oral Communication Skills (ACE 2)

MRKT 257 Sales Communication

Or

COMM 286 Business and Professional Communication
 

  • Due to the importance of this requirement to the business curriculum, the college recommends taking this course on campus.
  • Sophomore standing is a prerequisite to enroll in COMM 286; and while several other courses may be selected to fulfill the university ACE 2 requirement, COMM 286 or MRKT 257 is a specific requirement for the College of Business.
  • RAIKES students will complete RAIK 187H Honors: Introductory Communication Seminar I and RAIK 188H Honors: Introductory Communication Seminar II instead of COMM 286 or MRKT 257.

NOTE: In the selection of course work for any of the above NBR’s, prerequisites, when stated anywhere in this Catalog, means course work MUST BE COMPLETED to enroll in the class. Concurrent enrollment in any identified prerequisite(s) is NOT permitted unless so indicated in the course description.

Business Core – Four Sections (approximately 62-74 hours)

  • Business Core Foundation (BCF) – 17 hours
  • Business Core Intermediate (BCI) – 19 hours
  • Business Core Advanced–Major (BCA-M) (hours vary from 21-33 hrs)
  • Business Core Advanced–Capstone (BCA-C) (3 hours + 0 hour assessment)

The foundation and intermediate courses are designed to expose students to the various business disciplines. The advanced courses are those courses identified for each of the nine majors, and the capstone course is taken the final semester of the program. All course work for the Business Core (except where noted differently), must be taken for a grade.

Business Core Foundation (BCF) – Eight Courses (17 hours)

All students in the College of Business will take the following courses (unless otherwise noted).

All course work (except BSAD 50BSAD 111, BSAD 222, BSAD 333, & BSAD 444 ) must be taken for a grade.
 

RAIKES students will complete a different series of course work for the Business Core Foundation which may include:

  • Foundation: RAIK 181H Honors: Foundations of Business I, RAIK 182H Honors: Foundations of Business II, ECON 211 Principles of Macroeconomics, ACCT 202 Introductory Accounting II & RAIK 270H Statistics and Applications
  • Leadership Series: RAIK 185H Honors: Foundations of Leadership I, RAIK 186H Honors: Foundations of Leadership II & RAIK 285H Honors: Applications of Leadership I
  • Computer Science Foundation: RAIK 183H Honors: Computer Problem Solving Essentials, RAIK 184H Honors: Software Development Essentials, RAIK 283H Honors: Foundations of Computer Science, RAIK 383H Honors: Fundamentals of Software Engineering
BCF 1–BSAD 111 PrEP I, Investing in Strengths
  • BSAD 111
    • 1-credit-hour course (offered Pass/No Pass only)
    • Required of all new freshmen
    • Take this course as a freshman (preferably first semester)
  • BSAD 111S
    • 0-credit-hour course, available exclusively to transfer students. Required of all on- and off-campus transfer students
    • Take this course as soon as possible upon transfer into the college (preferably first semester)
BCF 2–BSAD 50 Business Computer Applications
  • 0-credit-hour course (Pass/No Pass).
  • This course is offered twice per semester and should be taken in the FIRST seven weeks of semester two. It is a prerequisite for ECON 215 which is normally taken in the fall of the second year.
  • Required basic-skills computer course, use Access, Microsoft Word, PowerPoint, and Excel.
  • RAIKES students do not need to complete this requirement.
BCF 3–ACCT 201 Introductory Accounting I and ACCT 202 Introductory Accounting II
  • ACCT 201 Introductory Accounting I
    • Sequential; take ACCT 201 first
    • Prerequisite: Sophomore standing, 2.5 cumulative GPA; or freshman standing with completion of MATH 104 with a grade of C or better, and a 2.5 cumulative GPA earned in 14 hours of UNL credit
  • ACCT 202 Introductory Accounting II
    • Sequential; take ACCT 202 following completion of ACCT 201
    • Prerequisite: Sophomore standing; or freshman standing with completion of MATH 104 with a grade of C or better; grade of C or better in ACCT 201; 2.5 cumulative GPA
    • Grade of C or better in prerequisites is normally required for accounting courses
BCF 4–ECON 211 Principles of Macroeconomics and ECON 212 Principles of Microeconomics (ACE 8/6)
  • Not sequential
  • Prerequisite: Completion of 12 hours of UNL course work
  • RAIKES students will satisfy their ACE 8/6 requirement with RAIK 182H Honors: Foundations of Business II/BSAD 182H Honors: Foundations of Business II & ECON 212
BCF 5–ECON 215 Statistics (ACE 3)
  • Prerequisites: Sophomore standing; MATH 104 or MATH 106BSAD 50; 2.5 GPA
  • Raikes students will take RAIK 270H Statistics and Applications
  • Must take ECON 215 (not STAT 218 Introduction to Statistics nor EDPS 459 Statistical Methods nor CRIM 300 Applied Statistics and Data Processing in the Public Sector nor SOCI 206 Introduction to Social Research II)
  • Actuarial science majors MUST take STAT 380 Statistics and Applications instead of ECON 215; will also take STAT 462 Introduction to Mathematical Statistics I: Distribution Theory and STAT 463 Introduction to Mathematical Statistics II: Statistical Inference 
BCF 6–BSAD 222 PrEP II, Career Development and Planning
  • 1-credit-hour course (offered Pass/No Pass only)
  • Prerequisites: Majors in College of Business; Sophomore standing; 2.5 GPA.
  • Take this course as a sophomore.

Business Core Intermediate (BCI) – Eight Courses (20 hours)

  • Prerequisites for the BCI courses include MATH (NBR2), ACCT 201, ACCT 202, ECON 211, ECON 212, ECON 215, BSAD 220 Business Writing, and a 2.5 GPA
  • Required of all business students regardless of major (except where noted under individual courses)
  • RAIKES students may take RAIK 281H Honors: Business Systems and Operations I and RAIK 381H Honors: Advanced Topics in Business I in place of FINA 361 Finance, SCMA 331 Operations and Supply Chain Management, and SCMA 350 Business Analytics/Information Analysis. They will also take RAIK 341H Honors: Marketing in place of MRKT 341 Marketing. Raikes requirements are subject to change.
  • In addition to differences noted above, RAIKES students will also complete:
  • Design Studio courses: RAIK 401H Honors: RAIK Design Studio IRAIK 402H Honors: RAIK Design Studio II, RAIK 403H Honors: RAIK Design Studio III, and RAIK 404H Honors: RAIK Design Studio IV
  • Computer science electives: 6 hrs from the following: CSCE 378 Human-Computer Interaction, CSCE 475 Multiagent Systems, CSCE 476 Introduction to Artificial Intelligence, RAIK 384H Honors: Applied Numerical Analysis (which may be taken Pass/No Pass)
  • Enrollment in BCI normally occurs during the sophomore and junior year
  • All course work must be taken for a grade
  • Sequence with the following recommendations/restrictions:
    • Plan complete sequence of intentions to take BCI (and necessary prerequisites) to remain on schedule for graduation
    • Enroll in courses most applicable to your major as soon as possible, particularly MRKT or FINA and SCMA, to stay on sequence for major.
    • There are exceptions to these requirements for specific majors (ACCT, MRKT, ACTS). Please note those exceptions.
    • If transferring, a maximum of 3 hours may apply with further restrictions on applicability to not exceed the 75% rule.
    • See the links for each course to know the specific prerequisites and course descriptions.
BCI 1–BLAW 371 Legal Environment or BLAW 372 Business Law I

OR

BCI 2 – SCMA 350 Business Analytics/Information Analysis and SCMA 350L Advanced Data Analysis Lab or in certain cases MRKT 350 Marketing Analytics
BCI 3 – FINA 361 Finance
BCI 4 – MRKT 341 Marketing
BCI 5 – SCMA 331 Operations and Supply Chain Management
BCI 6 – MNGT 301 Introduction to Management

Professional Enhancement Program – Upper level

PrEP–BSAD 333 PrEP III, Internship and Job Search Strategies
  • 1-credit-hour course (offered Pass/No Pass only).
  • Prerequisites: Majors in College of Business; 2.5 GPA; BSAD 222.
  • Take this course second semester sophomore year or junior year.
PrEP–BSAD 444 PrEP IV, Professional and Life Skills
  • 1-credit-hour course (offered Pass/No Pass only).
  • Prerequisites: Majors in College of Business; 2.5 GPA; Senior standing or by permission.
  • Take this course first or second semester of senior year

Business Core Advanced-Major (BCA-M) – (21-33 hours)

  • Course work for the major requires completion of specific, required courses of the department, along with other guidelines.
  • Refer to the major page for a listing of requirements.
  • Careful and advanced planning is necessary as some courses for the major may not necessarily be available every semester and classes for the major are limited in the summer sessions. .
  • ALL course work for the major must be taken for a grade (no Pass/No Pass).
  • Students may be able to take their International Business Course Requirement (IBCR) as part of their major.
  • Although a 2.5 GPA may not be required to take these courses, a 2.5 is required to apply for graduation; thus, students are expected to maintain this level throughout their collegiate career.
  • Sequencing of classes is critical, particularly for agribusiness, actuarial science, and international business; plan the major courses well in advance of enrollment.
  • By this point in time, the curriculum was designed for ACE (except ACE 10) to have been completed through other course work. If missing an ACE 4 or 9, there may be options through the major to fulfill both requirements.
  • A maximum of 3 hours of course work may transfer if the 75% rule has not been exceeded. Further restrictions may apply.

Business Core Advanced-Capstone (BCA-C) – Two Courses (3 hours)

BCA-C 1 – MNGT 475 Business Policies and Strategies (ACE 10)
  • Reserved for graduating seniors, this course requires the Business Core Foundation (BCF) and Intermediate (BCI) course work to be completed for enrollment. BLAW 371 or BLAW 372 may be completed concurrently. Actuarial students may take FINA 461 concurrent with MNGT 475.
  • A capstone course integrating business concepts covered throughout the program.
  • Major Field Test required as part of assessment, which must be passed to graduate.
  • Course MUST be taken at UNL and taken for a grade (no Pass/No Pass).
BCA-C 2 – BSAD 98 Senior Assessment
  • A 0 credit-hour seminar required of ALL business graduating seniors.
  • Taught via Blackboard – all components must be completed to a satisfactory level to graduate.

Electives – Hours vary to meet 120 hour minimum to graduate

Electives round out the rest of the 120 hour curriculum where students have the option to choose courses toward a second major, a dual degree, a minor (or two); or, students can simply select courses of personal interest.

  • Some hours may need to be additional business course work (to meet the requirement that 60 hours of course work be in business). This requirement will vary by major.
  • There may be a need to enroll in an international business course requirement (IBCR) if not taken as part of the major or for the business elective(s) requirement.
  • A minimum of 12 hours of 300/400 upper-level course work beyond the business core is required for most majors to ensure depth is achieved through enrollment in elective hours. See 300/400-level Elective Requirement below for additional information.

In addition to the Foundation, Leadership, and Computer Science Foundation courses listed earlier, RAIKES students will also complete the following courses as part of the degree requirements:

  • Raikes Design Studio Courses (must be taken for a grade):Raikes students will complete the Design Studio sequence as directed by the Raikes office.
  • Raikes Computer Science Electives: Choose 6 hours from: CSCE 378 Human-Computer Interaction, CSCE 476 Introduction to Artificial Intelligence or RAIK 384H Honors: Applied Numerical Analysis (can be taken Pass/No Pass)

If not completed through the other area requirements, any remaining ACE requirements will need to be completed as required electives.

  • In a 21-hour major, students will average 30 hours of elective credit; 2nd major options and/or minors may be appropriate to consider for elective hours.

Other Requirements

International Business Course Requirement (IBCR)

  • The international business course requirement (IBCR) is to broaden the student’s international perspective.
  • Each student, excluding accounting majors, must include one course which emphasizes an international perspective.
  • Actuarial Science majors are encouraged to take FINA 450 if they have not met this requirement with completion of NBR 6 – ACE 9 with ECON 321 or MNGT 414.
  • The IBCR must be taken for a grade.

The course must be chosen from the following approved list of International Business Course Requirement (IBCR) courses. Many of these courses have prerequisites. Some are restricted for education abroad and others may only be offered once a year. Thus, you are advised to plan ahead in scheduling this requirement into your program.

IBCR Courses

BSAD 491 International Studies in Business and Economics (1-15 hrs)

  • Available only to students studying abroad for which there is no UNL equivalent course.
  • Available also for the Senshu, Japan, CIMBA Italy, and for the China Education Abroad Programs.
  • Senshu program students may apply 3 hours towards electives in the FINA, MNGT, or MRKT major; 6 hours applicable for BSAD or IBUS major/minor.
  • BSAD 491 credit from any other study abroad program should be based on course topics directly associated with a specific major in MNGT, MRKT or FINA, and may need department consent. Students should visit with an academic advisor for assistance.

BSAD 320 Global Issues

BSAD 420 Global Leadership and the Culture Map

ECON 321 (If not completed at this point, ECON 321 may double count for ACE 9.)

ECON 421 International Trade (credit cannot be earned in both ECON 421 and AECN 420)

ECON 422 International Finance

ECON 423 Economics of the Less Developed Countries

ECON 466 Pro-seminar in International Relations I & ECON 467 Pro-seminar in International Relations II (Credit option for students participating in the Nebraska at Oxford Program.)

ECON 440 Regional Development

FINA 450 International Financial Management

MNGT 414 (If not completed at this point, MNGT 414 may double count for ACE 9.)

SCMA 459 Global Information Systems

MRKT 453 International Marketing

SCMA 439 Global Sourcing and Distribution

Although the following courses may also be used to fulfill requirements in the international business major/minor/IBCR, students should be aware that they are not necessarily offered on a consistent basis.

ECON 322 Introduction to Development Economics (credit cannot be earned in both ECON 322 and AECN 367 Agricultural Development in Developing Countries)

ECON 323 The Economic Development of Latin America

ECON 388 Comparative Economic Systems

ECON 487 Economies in Transition
 

If planned carefully, the IBCR course can count in two places. It is not an extra 3 hours of credit, but rather, is 3 hours embedded within other requirements. If selected carefully, it can also count for 3 hours of credit in the major (i.e. MRKT 453 International Marketing counts for MRKT elective in MRKT major and would count for the IBCR; FINA 450 International Financial Management counts for FINA elective in FINA major and would fulfill the IBCR as well; etc.). On the other hand, if course work for the major is already determined by personal choices or requirements, the IBCR can count in electives, and more specifically, for one of the ‘business’ electives needed for most majors. If not planned carefully this requirement can mean that the student will need to take an additional three hours of credit.

300/400 Upper-level Requirement

As part of the degree requirements, all students must complete a certain number of 300/400 level courses. Most of these courses will be completed in the Business Core but some majors will require additional hours from outside of the Business Core. With a "standard" 21 hour major 12 additional hours will be required. Normally, if a major is larger than 21 hours the number of additional upper level courses is reduced. This can be business or non-business course work.

  • Business course work from the Business Core Intermediate (BCI), Business Core Advanced-Major (FIRST Major) or Business Core Advanced-Capstone may NOT be used to fulfill this requirement with exceptions noted below:
  • If more than 21 hours of course work for the major are taken at the 300/400-level and of those hours, course work is not being double counted toward the NBR and major, the additional 300/400-level hours can be used to fulfill the 300/400-level requirement. You will need to consult your Degree Audit to determine your requirements.
  • BSAD majors will complete a 24 hour major and only need to complete 9 upper level hours.
  • FINA majors, will take between 24 and 27 hours for their major; consult the major section in this document or your Degree Audit to determine how many hours will double count for this requirement. This will depend on which option you select for the major.
  • Actuarial science, agribusiness majors, and RAIKES students do not need to meet this requirement due to the additional hours at the 300/400 level required for the major/program.
  • Business Core Advanced-Major course work used for a SECOND major (if picked), or upper level graded course work selected for a minor MAY count.
  • Non-business course work (NBR) taken at the 300/400 level may be double counted to fulfill this requirement if it is not being used to double count for the 1st major.
  • No course may be taken on a Pass/No Pass basis unless it is business course numbered 398/399 credit. Only 3 hours of 398/399 is allowed for this requirement.

Business Course/Business Elective Hours

At a minimum, sixty (60) hours of business courses are required for the BSBA degree.

The required hours WILL VARY BY MAJOR, dependent on how requirements have been accepted and/or completed throughout the previous components of the program. While GENERAL MINIMUM guidelines by major are noted below, My Degree Audit will specify minimum business credit hour expectations for each student. You will generally see this addressed under the ELECTIVE section (BUSINESS ELECTIVES) on My Degree Audit.
 

  • ACCT, ECON, MRKT majors – 3 hours of business electives
  • BSAD – no additional business course work as your major consists of 24 hours of business course work
  • ACTS – no additional business course work as your major consists of 28 hours of business course work
  • FINA – no additional business course work as your major consists of 24-27 hours of business course work.
  • ABUS and RAIK – no additional business course work required due to intent of major as being ‘business-related’ course work.
  • Additional hours may be required if there is a variation in hours for NBR, BCF, BCI or BCA, or if there is a violation of the 75% rule, the 15 hour rule, etc.

Course work must be taken for a grade except for 398/399 options where grades are generally not permitted

Foreign Languages/Language Requirement

Other than meeting the minimum requirement for admission to the University, the College does not require any additional work in foreign languages. Students, however, are always encouraged to take language courses.

Minimum Hours Required for Graduation

A minimum of 120 semester hours of credit is required for graduation; more may be necessary if specific degree requirements have not yet been completed. Most students will graduate with 121 hours as BSAD 50 is not applicable toward degree requirements.

Grade Rules

C- and D Grades

While students may earn grades of C- or D, there are restrictions and recommendations for such grades and further enrollment options:
 

  • Grade of C or higher is expected in prerequisite course to enroll in accounting courses
  • A grade of C or higher is required in FINA 361 Finance in order to take most upper level FINA courses
  • Grade of C or higher required in other departmental higher-level sequencing courses (i.e. MATH 101 to take MATH 104, etc.). See course descriptions to determine enrollment restrictions.
  • Minimum 2.5 cumulative GPA required to enroll in many business courses, ACCT 201, ACCT 202, BLAW 371, BLAW 372ECON 215, FINA 361, MNGT 301, MNGT 475, MRKT 341, MRKT 350, SCMA 331, SCMA 350.
  • Grades of C- or lower can be removed by retaking the course at UNL or within the University system (UNK, UNO).
  • Grades of C or better are required to transfer courses from other institutions.
  • Academic bankruptcy options may be considered for students who have one or two semesters of poor performance.

Pass/No Pass

The Pass/No Pass option is designed for students who want to study areas or topics in which they may have minimum preparation. If used for this purpose, the option can enrich the student’s academic experience without lowering the student’s grade point average. Several restrictions apply when considering the Pass/No Pass option:
 

  • BSAD 111, BSAD 222, BSAD 333, BSAD 444 and BSAD 50 are offered only as Pass/No Pass. All are required.
  • Students may apply no more than 6 hours of elective credit using the Pass/No Pass option (excludes BSAD 111, BSAD 222, BSAD 333, BSAD 444).
  • No student in any College enrolled at the University of Nebraska–Lincoln may take business courses in the College of Business using the Pass/No Pass option.
  • College of Business students may NOT take course work to satisfy ACE requirements, the International Business Course Requirement (IBCR), nor any required business course work, including the major and minor, using the Pass/No Pass option.
  • Students majoring in actuarial science through the College of Business may NOT take any math, actuarial science, or required courses using the Pass/No Pass option.
  • Students taking courses to fulfill the requirements of a minor in an area of study outside the College of Business are subject to College rules restricting use of the Pass/No Pass option if courses in their minor are used to meet ACE or any college-specific requirements.
  • Students seeking any minor outside the College should verify rules applying to minimum grade expectations and Pass/No Pass options with the advisor for their minor as additional restrictions may apply and they often vary.
  • Students from UNO/UNK/UNMC and from other institutions are subject to the same restrictions listed here for UNL students.

Exceptions to the above rules are limited to the following and no other exceptions will be made.

  • An independent study course (398, 399) may be taken in the College of Business using the Pass/No Pass option with the permission of the instructor and the department chair but College of Business students who qualify for this exception may use the independent study course (398, 399) only as elective credit.
  • Advanced Placement grades of P and Credit By Exam grades of P will be accepted to fulfill degree requirements. These hours will not count against the 6-hour-maximum hours permitted.
  • Students who travel abroad and return with “credit” rather than grades from the institution where they studied may use P grades to fulfill degree requirements. These hours will not count against the 6-hour-maximum number of hours permitted.

GPA Requirements

A 2.5 cumulative grade point average is required to apply for graduation, as well as a requirement for enrollment in ACCT 201 and ACCT 202, ECON 215, BLAW 371 and BLAW 372, FINA 361, SCMA 331, MNGT 301, MNGT 475, SCMA 350 or MRKT 350, and MRKT 341. In some instances, a specific grade is required in certain courses to continue with upper-level course work.

Transfer Credit Rules

See Maximum/Minimum hour restrictions under Course Exclusions and Restrictions

Course Level Requirements (Hour Requirement 300+)

In addition to the Business Core Intermediate and Business Core Advanced and Business Course Advanced Capstone requirements, business students must complete an additional 12 hours of 300/400-level course work in their program (not required for ACTS, SCMA majors and RAIKES students). Students generally fulfill this requirement through their electives, but there may be a few upper-class students who can fulfill the requirement with the ACE course requirements. Twelve hours is based on a 21 hour major. The number is adjusted when there are larger majors.

Residency

At least 30 of the last 36 hours of credit must be registered for and completed in residence at the University of Nebraska-Lincoln.

Students electing to study abroad in their final semester are exempted for the hours earned abroad, but no additional hours may be transferred in the last 36 hours. This exemption requires filing a written appeal in the Undergraduate Programs office.

ACE Requirements

All students must fulfill the Achievement Centered Education (ACE) requirements. Information about the ACE program may be viewed at ace.unl.edu. Students may also use the Catalog’s course search facility to search for ACE groups. Example: Enter ACE one in the search to generate a list of all possible ACE 1 courses. MyRED may also be used to search for offered ACE classes.

ACE Achievement-Centered Education—Ten Courses (normally 30 hours)

This is the university’s innovative, outcomes-focused general education component designed to enhance the undergraduate experience by providing broad exposure to multiple disciplines, complementing the major and helping students develop important reasoning, inquiry, and civic capacities.
 

Important rules to remember when selecting course work to meet this requirement:

  • There are 10 ACE Student Learning Outcomes (SLO) and at least one course, equivalent to 3 credit hours, must be taken for each of the 10 SLO’s.
  • Up to three ACE Student Learning Outcomes (SLO), 4-10, may be satisfied by work in one subject area;
  • ACE SLO’s must be satisfied by work in at least three subject areas;
  • No ACE course may satisfy more than one ACE SLO in a student’s program;
  • If an ACE course addresses two ACE SLO’s, the student decides which one of the two outcomes the course will satisfy in that student’s program. (My Degree Audit will make an automatic decision based on first course taken; first SLO needed.)
  • As part of the College requirements of non-business and business courses, many courses will also work for ACE. Students should carefully review required course work with ACE options to make the best use of courses to fulfill both degree requirements as well as UNL ACE requirements.

Catalog Rule

Students (including transfer students) must follow the Undergraduate Catalog in effect when they enroll in the College of Business. Students who leave the College and return or those applying for ‘readmission’ to the College are subject to requirements in place at the time of their re-enrollment in the College.

Learning Outcomes

Majors in marketing will be able to:

  1. Exhibit the general outcomes of the College of Business in terms of intellectual depth and breadth, communication skills, critical thinking skills, business environment knowledge and skills, and ethics.
  2. Write a professional marketing plan.
  3. Identify consumer needs and growth opportunities in diverse and rapidly-changing global marketplaces.
  4. Generate and justify marketing programs in such marketplaces and measure their success or failure.
  5. Communicate effectively with customers and potential customers from mass advertising channels to one-to-one channels.
  6. Understand what information is needed to develop marketing plans and to understand research and analysis.
  7. Communicate and negotiate effectively with sales teams, market researchers, information technologists, advertising agencies, channel members, and management.

Major Requirements

Core Requirements

All students, regardless of their major or interests in the College will take MRKT 341 Marketing as part of the Business Core Intermediate requirements.

  • In addition to the College Degree Requirements, students will complete 21 hours of course work for the major.
  • As noted in the College Degree Requirements section, all course work for the major must be taken for a grade.
  • MRKT 399 Special Project/ MRKT 499H Honors Thesis may not count toward the major or minor in marketing.

Specific Major Requirements

Business Core Advanced–Major (BCA-M)

Requirements for students interested in pursuing the bachelor of science degree with a major in marketing will complete 21 hours of marketing course work (plus MRKT 341 for the Business Core Intermediate requirement) for the Business Core Advanced–Major (BCA-M):
 

Required Courses
MRKT 442Marketing Management 13
Select one of the following:3
Market Research
Marketing Analytics (if not taken in Business Core Intermediate)
Marketing Metrics
Credit Hours Subtotal: 6
Marketing Courses
Select 15 additional hours of the following:15
Agribusiness Entrepreneurship in Food Products Marketing
Sales Communication
Marketing of Agricultural Commodities
Market Research 2
Marketing Channels Management
Marketing Communication Strategy
Marketing Analytics 3
Marketing Metrics 4
Advanced Professional Selling
Retailing Management
Services Marketing
Sports & Event Marketing
Digital Marketing and Electronic Commerce
Consumer Behavior: Marketing Aspects
Supply Chain Logistics Management
Quantitative Analysis in Marketing
Marketing Communication Campaigns
International Marketing
Customer Relationship Management
Sales Force Management
Key Account Selling
Special Topics in Marketing
Credit Hours Subtotal: 15
Total Credit Hours21
1

Capstone requirement for the marketing major or international business major with marketing as an option to be taken during the final semester in the program. Refer to course description for other specific course prerequisites.

2

If not selected or in lieu of MRKT 350 Marketing Analytics or MRKT 355 Marketing Metrics.

3

If not selected or in lieu of MRKT 345 Market Research or MRKT 355 Marketing Metrics, or used in lieu of SCMA 350 Business Analytics/Information Analysis for BCI.

4

If not selected or in lieu of MRKT 345 Market Research or MRKT 350 Marketing Analytics.

  • MRKT 399 may not be used toward the major
  • As part of the Business Core Intermediate (BCI) requirements, marketing majors may substitute MRKT 350 Marketing Analytics for the SCMA 350 Business Analytics/Information Analysis requirement.
  • Note that although only one of MRKT 345 Market Research or MRKT 350 or MRKT 355 Marketing Metrics is required, a student may elect to take all, one as required and the other two as part of the 15 hours of marketing electives.
  • The marketing curriculum specifies that MRKT 442 Marketing Management cannot be taken until MRKT 341 Marketing, MRKT 345, MRKT 350, or MRKT 355 and 6 hours of marketing electives have been completed. This is the capstone requirement for the marketing major or international business major with marketing as an option and is to be taken during the final semester in the program.

Tracks/Options/Concentrations/Emphases Requirements

While not required, students majoring in marketing may choose to pursue three different options and have these minors declared to pursue the course options. Course work will count toward the Free Electives section in the College degree requirements.

Advertising Emphasis Requirements

Required
JOMC 130Introduction to Design Thinking1
JOMC 131Visual Communication Core Modules I (Must be taken concurrently with JOMC 130.)1
ADPR 151Introduction to Advertising and Public Relations 13
ADPR 283Strategy Development for Advertising and Public Relations 23
One course from ADPR (300 or 400 level)3
Credit Hours Subtotal: 11
One Course
Select one of the following:1
Visual Communication Core Modules II
Visual Communication Advanced Modules
Credit Hours Subtotal: 1
Total Credit Hours12
1

ADPR 151 has no prerequisites and must be completed before ADPR 283.

2

ADPR 283 must be completed before taking any of the 300- or 400-level courses.

NOTE: Marketing majors must have the prerequisites for courses in ADPR and JOMC.

Marketing majors may minor in Textiles, Merchandising and Fashion Design by choosing either a Merchandising Track or a Merchandising/Design Track.

Merchandising Track Requirements

Required
TMFD 206Textiles3
TMFD 213Merchandising I: Textile and Apparel Industry3
TMFD 313Merchandising II: Merchandise Buying and Control3
Credit Hours Subtotal: 9
Two Courses
Select two of the following:6
Advanced Textiles
History of Dress
Textiles, Technology and Culture
Merchandising III: Textiles & Apparel Merchandise Development & Retail Strategies
International Textile and Apparel Sourcing
Credit Hours Subtotal: 6
Total Credit Hours15

Merchandising/Design Track Requirements

Required
TMFD 144Introduction to Design Theory and Criticism3
TMFD 145Color Studio: Theory and Practice3
TMFD 146Visualization Studio3
TMFD 206Textiles3
TMFD 213Merchandising I: Textile and Apparel Industry3
TMFD 313Merchandising II: Merchandise Buying and Control3
TMFD 314Textiles and Apparel Merchandising and Promotion3
TMFD 413Merchandising III: Textiles & Apparel Merchandise Development & Retail Strategies3
Credit Hours Subtotal: 24
Total Credit Hours24

Minor Requirements

Refer to: Tracks/Options/Concentrations/Emphases Requirements.

Additional Major Requirements

Prerequisite Requirements/Rules

Enrollment in upper-level marketing courses requires completion of MRKT 341 as well as other prerequisites. Refer to course descriptions for specific course prerequisites.

Grade Rules

C- and D Grades

Same as College grade rules.

Pass/No Pass

Same as College Pass/No Pass rules.

GPA Requirements

Same as College GPA requirements.

Course Level Requirement

MRKT 442 is the capstone requirement for the marketing major or international business major with marketing as an option and is to be taken during the final semester in the program. Refer to course description for other specific course prerequisites.

Requirements for Minor Offered by Department

Marketing Minor

The marketing minor is available to College of Business students only. The college requires that 75% of the course work for the minor will be completed at UNL.

Marketing course work used for this minor cannot be double counted toward business core foundation (BCF) intermediate (BCI) or advanced-major (BCA-M; BCA-A) degree requirements, for another major, nor any other business minor requirements.
 

To fulfill the requirements for a marketing minor, students must complete:

  • Twelve (12) graded hours of 300/400-level marketing course work.
  • All course work for the minor must be taken for a grade (no Pass/No Pass).
  • MRKT 399 Special Project may not be used toward the minor (or major).

Grade Rules

C- and D Grades

Same as College grade rules.

Pass/No Pass

Same as College Pass/No Pass rules.

GPA Requirements

Same as College GPA requirements.

Course Level Requirement

MRKT 442 is the capstone requirement for the marketing major or international business major with marketing as an option and is to be taken during the final semester in the program. Refer to course description for other specific course prerequisites.

MRKT225
Agribusiness Entrepreneurship in Food Products MarketingCrosslisted with AECN 225, EAEP 225

Description: Marketing strategies and entrepreneurship ventures throughout a food systems channel from producers of agricultural commodities to processors of food products and the final consumer. Entrepreneurship studies dealing with food processors, wholesaling, retailing and food service firms. Create strategic marketing plan to introduce a new food product into a retail consumer market. Pass/No Pass option not allowed for College of Business Administration majors.

This course is a prerequisite for: AECN 316

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT257
Sales Communication

Description: Provides an introduction to the fundamentals of sales communication including verbal, listening and written skills. Students learn the various components of the selling process, develop a written selling plan, and gain experience in executing each step of the selling process through role-play exercises. MRKT 257 is "Letter Grade Only".

This course is a prerequisite for: MRKT 357; MRKT 457; MRKT 460

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 2 Communication Competence

Credit Hours:3

ACE:ACE 2 Communication Competence

MRKT300
Contemporary Marketing

Prerequisites: For non-CBA students only; 2.5 cum GPA; Sophomore standing, ECON 200 (or ECON 211 & 212)

Credit towards the degree cannot be earned in both MRKT 300 and MRKT 341. Letter grade only. MRKT 300 fulfills the Marketing requirement for the minor in business administration for non-business students and is part of a six course sequence for the minor.

Description: Survey of marketing principles for non-business students. Overview of the fundamental terms and concepts in contemporary marketing, introduction to real world marketing strategies and focuses on marketing's role in organizations and businesses.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT325
Marketing of Agricultural CommoditiesCrosslisted with AECN 325

Prerequisites: AECN 141 or ECON 212

Description: Operation and use of agricultural commodity markets and institutions as applied to enterprise and firm risk management. Cash; futures and futures option markets; basis; hedging; price discovery; fundamental analysis; and risk management strategies.

This course is a prerequisite for: AECN 316; AECN 336

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT341
MarketingCrosslisted with ABUS 341

Prerequisites: Sophomore standing; 2.5 GPA; Business Qualified (MATH104 or MATH106/106B or MATH107 or MATH208; BSAD220; ACCT201 and ACCT202; ECON211 and ECON212; ECON215 or equivalent.) Prereqs differ for RAIKES, ACTS, and ABUS majors - see bulletin for exceptions.

Credit toward the degree cannot be earned in both MRKT300 and MRKT341/MRKT341H.

Description: The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT341H
Honors: MarketingCrosslisted with RAIK 341H

Prerequisites: CBA Hon or Raikes in good standing or permission. SO; 2.5 GPA; Bus Qual (MATH104 or 106/106B or 107 or 208; BSAD220; ACCT201 and 202; ECON211 and 212; ECON215 or equivalent.) Prereqs differ for RAIKES, ACTS, and ABUS majors - see bulletin for exceptions.

Cannot be taken Pass/No Pass.

Description: The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT345
Market Research

Prerequisites: MRKT 341, and ECON 215 or equivalent

Description: Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.

This course is a prerequisite for: MRKT 442

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT346
Marketing Channels ManagementCrosslisted with SCMA 346

Prerequisites: MRKT 341

Description: Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.

This course is a prerequisite for: SCMA 439; SCMA 474

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT347
Marketing Communication Strategy

Prerequisites: MRKT 341

Description: Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.

This course is a prerequisite for: MRKT 449

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT350
Marketing Analytics

Prerequisites: BSAD 50 or equivalent; ECON 215; MRKT 341/341H; and 2.5 GPA

MRKT 350 is 'Letter grade only'.

Description: Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.

This course is a prerequisite for: MRKT 442

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT355
Marketing Metrics

Prerequisites: MRKT 341

Description: Quantifying the success of marketing strategies and programs in terms of measurements. The advantages and disadvantages of competing metrics are discussed. Systematizing marketing metrics as an organizational process is discussed.

This course is a prerequisite for: MRKT 442

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT357
Advanced Professional Selling

Prerequisites: MRKT 257; admission to Center for Sales Excellence or Permission

Letter Grade only

Description: Professional selling theory and practice. Sales processes, planning and delivery of sales presentations, and developing personal communications skills needed for professional selling. Professional selling practice and individual feedback for improvement. Ethical issues.

This course is a prerequisite for: MRKT 460

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT371
Sales Practicum I

Prerequisites: Admission to Center for Sales Excellence or permission

Description: Provides guidelines and workshops on effective career strategies in sales. Exposes students to the organizational culture and opportunities provided by CSE partner companies and what they look for in potential hires. Students learn to put into practice their selling skills to obtain their dream job.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:1-3

ACE:

MRKT372
Sales Practicum II

Prerequisites: Admission to Center for Sales Excellence or permission

Description: Reinforces and builds upon the fundamentals taught in MRKT 371 to enhance and create a personal brand. Teaches the necessary skills of networking, etiquette, negotiating, and presentations to best prepare students for launching a successful sales career.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:1-3

ACE:

MRKT399
Special Project

Prerequisites: MRKT 341 and approval of study plan by faculty member

Description: For advanced undergraduates with demonstrated ability and special interests in marketing who wish to undertake an individual project under the direction of a faculty member.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:3
Course Format:IND

Credit Hours:1-3

ACE:

MRKT399H
Honors: Independent Study

Prerequisites: Good standing in the University Honors Program or by invitation, permission of instructor and departmental chair.

Description: Research project or reading program.

Course details
Credit Hours:1-6
Max credits per semester:6
Max credits per degree:6
Course Format:IND

Credit Hours:1-6

ACE:

MRKT425
Retailing Management

Prerequisites: MRKT 341

Description: Foundations and structure of retailing; role of the retailing executive; decision making in such problems as site selection, layout, organization, personnel policies, planning stock, buying, pricing, promotion, credit, customer services, merchandise control, budgeting, and research.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT426
Services MarketingCrosslisted with MRKT 826

Prerequisites: MRKT 341

Description: Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT428
Sports & Event Marketing

Prerequisites: MRKT 341

Description: The course will focus on the development, promotion, and implementation of various forms of consumer experiences. Topics include, but are not limited to sports participation, sporting events, concerts, theatrical performances, museums, renaissance fairs, and theme parks. Topics covered will also include the planning, promotion, and logistical support needed to provide a meaningful experience to consumers.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT429
Undergraduate Seminar in Japanese Business

Description: Japanese business techniques in the five functional areas: accounting, economics, finance, management, and marketing. Historical perspective and current practices emphasized. Strong academic emphasis as well as lectures by academicians, business people, and civil servants. Plant and office visits required. This course may count only as a free elective for students majoring in marketing. Course offered in English only by the faculty of the College of Business of Senshu University, Tokyo, Japan.

Course details
Credit Hours:6
Max credits per semester:6
Max credits per degree:6
Course Format:LEC

Credit Hours:6

ACE:

MRKT441
Digital Marketing and Electronic CommerceCrosslisted with MRKT 841

Prerequisites: MRKT 341; MRKT 350 or SCMA 350.

Description: Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT442
Marketing Management

Prerequisites: Senior standing; Marketing major or International Business major with marketing as an option; MRKT 341; MRKT 345 or MRKT 350 or MRKT 355; AND 6 hours of marketing electives.

Description: Application of marketing principles to the solution of a wide variety of problems involving influence of the consumer, choice of channels, marketing legislation, and the management of merchandising, advertising, personal selling, sales promotion, pricing, and marketing research.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT443
Consumer Behavior: Marketing Aspects

Prerequisites: MRKT 341

Description: Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis of decision making by marketing managers.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT444
Supply Chain Logistics ManagementCrosslisted with SCMA 444

Prerequisites: MRKT 341 and SCMA 331

Description: Examination of physical distribution activities in the marketing mix from the viewpoints of both providers and users of components of logistics systems. Logistics problems of concern to the marketing manager include time and place utility concepts, spatial relationships of markets, channel design, transportation modes, and inventory management.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT446
Quantitative Analysis in Marketing

Prerequisites: Senior standing; MRKT 341 and ECON 215 or equivalent

Description: Introduction to the use of quantitative techniques in marketing analysis. Emphasis on understanding and evaluating the applicability of existing models to marketing decision problems in such areas of competitive strategy, marketing mix analysis, pricing, promotion, distribution, and product policy.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT449
Marketing Communication Campaigns

Prerequisites: MRKT 341 and 347

Description: Managerial problems involved in the formulation, execution, and evaluation of marketing communication campaigns. Total marketing communication effort examined with particular emphasis to the potential role of marketing communication campaigns, audience identification, campaign objectives and messages, media strategy, and campaign evaluation. Case material dealing with campaigns for products, services, institutions, and political candidates.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT453
International Marketing

Prerequisites: MRKT 341 and Junior standing

Description: Marketing problems of international business. Export marketing and domestic marketing of USA products abroad. Influence of international institutions, culture, stage of development, and geography; problems in terminology, product policy, promotion, distribution, research, pricing, and starting marketing operations.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT457
Customer Relationship Management

Prerequisites: MRKT 257 and admission to Center for Sales Excellence

Letter Grade only

Description: This course focuses on CRM as it applies to sales. It teaches how to use CRM systems to identifying good customer attrition; customer retention; and customer lifetime value. Students will also get hands on experience of using a CRM system to successfully plan and execute a sales plan.

This course is a prerequisite for: MRKT 460

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT458
Sales Force Management

Prerequisites: MRKT 341 or admission to Center for Sales Excellence

Letter Grade only

Description: This course covers issues faced by sales managers in building, directing, and leading a sales force. Topics include sales forecasting, territory structure design, hiring and managing salespeople, and compensation and performance evaluation systems.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT460
Key Account Selling

Prerequisites: MRKT 257; MRKT 357; MRKT 457; and admission to Center for Sales Excellence

Letter Grade only

Description: Teaches how to segment key accounts, how to identify high-margin business opportunities, how to sell to complex enterprises, and how to manage a Key Account team. Students practice key account presentations through role-play exercises and make actual calls and presentations to businesses in the region.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

MRKT490
Special Topics in Marketing

Prerequisites: MRKT 341 and permission

Description: Topic varies.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:6
Course Format:LEC

Credit Hours:3

ACE:

MRKT499H
Honors Thesis

Prerequisites: Good standing in the University Honors Program or by invitation, and permission.

Description: Conduct a scholarly research project and write a University Honors Program or undergraduate thesis.

Course details
Credit Hours:3-6
Max credits per semester:6
Max credits per degree:6
Course Format:IND

Credit Hours:3-6

ACE:

PLEASE NOTE
This document represents a sample 4-year plan for degree completion with this major. Actual course selection and sequence may vary and should be discussed individually with your college or department academic advisor. Advisors also can help you plan other experiences to enrich your undergraduate education such as internships, education abroad, undergraduate research, learning communities, and service learning and community-based learning.


 

Icon Legend: CriticalCritical
16 HR TERM 1
Prof Enhancement I
complete BSAD 111
1hr

NBR 1/ACE 1 Written Texts
complete either ENGL 150 or ENGL 151
3hr

NBR 2/ACE 3 MathematicsCritical
complete either MATH 104 or MATH 106
3hr
MATH 104 or MATH 106 becomes critical to your success in the major if not completed by the fourth term of enrollment.

NBR 3/ACE 4 Sciences
complete 1 from ACE4
3hr

NBR 4/ACE 5 Humanities
complete 1 from ACE5
3hr

Electives
complete Any Course
3hr
complete a course of interest - see Degree Audit for restrictions
15 HR TERM 2
Business Comp Appl
complete BSAD50#
NaNhr

Introductory Accounting
complete ACCT 201
3hr

Prin of Economics ACE 6/8
complete either ECON 211 or ECON 212
3hr
ECON 211 or ECON 212 also fulfills the ACE 6 requirement.

NBR 5/ACE 7 Arts
complete 1 from ACE7
3hr

NBR 6/ACE 9 Global/Divers
complete 1 from Approved ACE 9 Courses for College of Business Majors
3hr

Electives
complete Any Course
3hr
complete a course of interest - see Degree Audit for restrictions
16 HR TERM 3
Prof Enhancement II
complete BSAD 222
1hr

Introductory Accounting
complete ACCT 202
3hr

Prin of Economics ACE 6/8
complete either ECON 211 or ECON 212
3hr
ECON 211 or ECON 212 also fulfills the ACE 8 requirement.

Statistics
complete ECON 215
3hr

NBR 7/ACE 1 Busn Comm
complete BSAD 220
3hr

Electives
complete Any Course
3hr
complete a course of interest - see Degree Audit for restrictions
16 HR TERM 4
Business Core Interm
complete 3 from MRKT 341, SCMA 350, SCMA 350L, MRKT 350
7hr
complete MRKT 341 and SCMA 350 and SCMA 350L or MRKT 350

NBR 8/ACE 2 Comm Skills
complete either COMM 286 or MRKT 257
3hr

300/400 Up Lvl Reqt
complete Any Course at the 300 Level, Any Course at the 400 Level
6hr
Complete two courses of interest (both can be taken at either the 300 or 400 level) - see Degree Audit for restrictions
16 HR TERM 5
Prof Enhancement III
complete BSAD 333
1hr

Marketing Courses
MRKT 453 is recommended for the International Business Course Requirement.

Business Core Interm
6hr
complete 2 from either BLAW 371 or BLAW 372, FINA 361, MNGT 301, or SCMA 331

Marketing Core Course
complete 1 from MRKT 345, MRKT 350, MRKT 355
3hr
15 HR TERM 6
Marketing Courses
MRKT 453 is recommended for the International Business Course Requirement.

Business Core Interm
6hr
complete 2 from BLAW 371 or BLAW 372, FINA 361, MNGT 301, or SCMA 331

300/400 Up Lvl Reqt
complete either Any Course at the 300 Level or Any Course at the 400 Level
3hr
complete a course of interest - see Degree Audit for restrictions
13 HR TERM 7
Prof Enhancement IV
complete BSAD 444
1hr

Marketing Capstone
complete MRKT 442
3hr

Marketing Courses
MRKT 453 is recommended for the International Business Course Requirement.

Business Elective
complete 1 from Any Accounting Course, Any Actuarial Science Course, Any Economics Course, Any Entrepreneurship Course, Any Finance Course, Any Management course, Any Marketing Course, Any Supply Chain Management Course
3hr
complete a course of interest - see Degree Audit for restrictions

300/400 Up Lvl Reqt
complete either Any Course at the 300 Level or Any Course at the 400 Level
3hr
complete a course of interest - see Degree Audit for restrictions
13 HR TERM 8
ACE 10 Capstone Course
complete MNGT 475
3hr

Senior Assessment
complete BSAD98#
0hr

Electives
complete Any Course
10hr
complete courses of interest - see Degree Audit for restrictions
Graduation Requirements
  1. 2.50 cumulative GPA required in order to apply for a degree.
  2. 30 of the last 36 hours must be taken at UNL.
  3. Maximum 6 hours Pass/No Pass credit excluding BSAD 98, BSAD 111, BSAD 150, BSAD 222, BSAD 333, and BSAD 444.
  4. ***Total Credits Applying Toward 120 Total Hours***

Career Information

The following represents a sample of the internships, jobs and graduate school programs that current students and recent graduates have reported.

Jobs of Recent Graduates

  • Assistant Account Executive, BBDO NY - New York City NY
  • Marketing Specialist, Berkshire Hathaway - Omaha NE
  • Merchant Analyst, Best Buy Corporate Office - Richfield MN
  • Inbound Sales Representative, Groupon, Inc. - Chicago IL
  • Inside Opportunity Executive, Microsoft - Fargo ND

Internships

  • Social Marketing Intern, Bernstein-Rein Advertising - Kansas City MO
  • Intern, Bozell - Omaha NE
  • Marketing Intern, Crunchbutton - Los Angeles CA
  • Marketing Intern, Lincoln Stars - Lincoln NE
  • Retail Management Intern, Nordstrom - Lone Tree CO

Grad Schools

  • Master of Science in Marketing Analysis, DePaul University - Chicago IL
  • Master of Public Administration (MPA), George Washington University - Washington DC
  • Master of Arts in Sports Management, Texas Tech University - Lubbock TX
  • Master of Business Administration (MBA), University of Colorado Denver - Denver CO
  • Master of Business Administration (MBA), University of Iowa - Iowa City IA