Description

The advertising and public relations major prepares students for careers in a wide variety of communication-related areas. Recent graduates have accepted positions in more than 20 states and several other countries in diverse careers such as retail and corporate advertising and marketing, media sales, brand management, media planning, account management, research, public relations, media relations, special event planning, mobile and digital communications, creative concepting, sports media relations, digital insights and analytics, copywriting and layout and design.

The advertising and public relations faculty members believe that a successful career must be built upon a solid foundation, an education that combines theory and practice. To achieve that end, the major offers courses in copywriting, layout, media planning, graphics, campaign development, research, management, coding, and strategic communications. The curriculum is designed to emphasize strategy, planning and implementation in creative problem-solving.

Much emphasis is placed on individual relationships between faculty and students, an interaction vital to a student’s creative development. An advisor also helps each student tailor an academic plan to meet his or her interests and needs.

In advertising and public relations classes, students often work with actual clients who present real-life problems. This experience gives students a professional perspective on problem solving in many sectors including nonprofit, retail, small business and community organizations as well as large corporations. Students are encouraged to augment their academic experience with internships.

The faculty, with many professional contacts both locally and nationwide, actively help students find jobs within the state and throughout the country. Students interested in majoring in advertising and public relations should contact the college office in 147 Andersen Hall, 402-472-3041.

College Requirements

College Admission

College Admission

The entrance requirements for the College of Journalism and Mass Communications are the same as the admission requirements for the University of Nebraska–Lincoln.

These include:

  • English (4 units)
  • Mathematics (4 units)
  • Social studies (3 units)
  • Natural sciences (3 units), and
  • Foreign language (2 units)

One unit equals one year of high school credit. Students with one deficiency, two deficiencies but not in the same category, or two deficiencies in foreign language who receive a Deferred Admission or Admission by Review, may be considered for admission to the college. Students who are admitted through the Admission by Review process with core course deficiencies will have certain conditions attached to their enrollment at UNL. These conditions are explained under Admission to the University, Removal of Deficiencies. High school deficiencies must be removed during the first 30 credit hours of enrollment at UNL (60 hours for foreign language) or the first calendar year, whichever takes longer.

Admission Deficiencies/Removal of Deficiencies

You must remove entrance deficiencies in geometry and foreign language before you can graduate from the College of Journalism and Mass Communications.

Removing Foreign Language Deficiencies

A student will need to complete the second semester of the first-year language sequence to clear the deficiency and the second semester of the second-year language sequence to complete the college graduation requirement in language.

Removing Geometry Deficiency

A deficiency of one year of geometry can be removed by taking two high school geometry courses by Independent Study or by completing a geometry course from an accredited community college or a four-year institution. Neither of these options will count for college credit.

Admission GPA

Any student transferring into the college must have at least a 2.0 GPA. A student with 12 or more hours of college credit must have at least a 2.0 GPA to be admitted or readmitted to the College of Journalism and Mass Communications.

Readmission

A student who left the University not in good standing (below a 2.0 grade point average) may be readmitted in the Explore Center. Such a student would be eligible to reenter the College of Journalism and Mass Communications upon attaining a 2.0 cumulative GPA. This student would follow the catalog in effect at the time of the transfer from the Explore Center to the college.

Other Admission Requirements

Students from other Colleges

College of Journalism and Mass Communications courses will be restricted to College of Journalism and Mass Communications majors except where stipulated differently. Students from colleges and departments with a written agreement with the College of Journalism and Mass Communications will be exempt from this policy. Permission may be granted by an associate dean of the College of Journalism and Mass Communications in special circumstances following the directives provided by the faculty in these matters.

ESL Students

Applicants who speak English as a second language must present a TOEFL score of 70 or higher, which includes a subscore of at least 20 on the writing test. Additionally, broadcasting majors must present a score of at least 45 on the Test of Spoken English.

College Degree Requirements

College General Education Requirements

To graduate with a bachelor of journalism degree, students must complete requirements from the following areas:

  • the University ACE requirements
  • the requirements for a major offered by the college
  • the non-major requirements that are specific to the college

College Non-Major Requirements

The college non-major requirements (NMR) are designed to further the purposes of liberal education by encouraging study in several different areas. Courses satisfying these requirements may impart specialized knowledge or broadly connect the subject matter to other areas of knowledge.

Group 1

The college requires a second set of ACE 1 and ACE 3-9 courses beyond the ACE courses required by UNL. The ACE 4 course in group 1 must include a lab.

Group 2

Candidates for the bachelor of journalism degree must abide by the Accrediting Council on Education in Journalism and Mass Communication accrediting guidelines, which require 72 semester hours be completed outside the college in subjects approved by UNL as liberal education/liberal arts courses and traditional liberal arts and sciences courses. All ACE courses from outside the College of Journalism and Mass Communications, and all traditional liberal arts courses (departments identified in the degree audit) will apply to Group 2, along with non-vocational ALEC courses, College of Business courses and College of Fine and Performing Arts courses and any from NUTR, HRTM, and TMFD, unless specifically excluded. These 72 hours of liberal education/liberal arts courses are identified as Group 2.

Students graduating with 120 hours can take a maximum of 48 hours in the College of Journalism and Mass Communications. Students may take additional hours in the college, but those hours will be in addition to the 120 hours required to graduate.

Group 3—Minor outside of the College

CoJMC majors must complete one minor outside the College of Journalism and Mass Communications as stipulated by the department offering the minor. Students may complete more than one minor if they wish.

Generally, CoJMC courses will not count toward a minor unless the department offering the minor approves the substitution. The CoJMC course that was substituted cannot be a required course in the CoJMC major and cannot count toward the total number of hours in the CoJMC major. 

Students have the option to complete an inter-college major in the College of Arts & Sciences in lieu of a minor or a dual matriculation with any other UNL college. Students who dual matriculate must fully complete all degree requirements of both colleges.

Group 4—Languages—Classical and Modern: 0-6 or 10 hours

A student who has completed the fourth-year level of one foreign language in high school is exempt from the languages requirement. All foreign language courses as well as American Sign Language courses will also count in Group 2.
 

Options for completion of language requirement:

  1. Regular four-semester sequence: 101, 102, 201, and 202 (5, 5, 3, 3 hours for a total of 16)
  2. Three-semester sequence: 101, 102, and 210 (5, 5, 6 hours for a total of 16)
  3. Students who have completed at least two years of one foreign language in high school may satisfy the college’s foreign language requirement by completing 101 and 102 in a different foreign language.
  4. Students who have not taken four years of the same foreign language in high school but who complete the Modern Language Placement Exam and are placed into 203 (or higher) of that language, are exempt from the foreign language requirement without credit toward the degree.

Students who have taken three years or fewer of a foreign language in high school should contact the Department of Modern Languages and Literatures for recommended placement.

A student who achieves a specified scaled score in the College Level Examination Program (CLEP) subject exam in French, German and Spanish, Levels 1 and 2, may be exempted from the language requirement and may also receive credit for the fourth semester course in the language. Students who want to exercise this option must receive permission from an associate dean of the College of Journalism and Mass Communications.

A student who has demonstrated acceptable proficiency in a language other than English is exempt from the foreign language requirement without credit toward the degree (for example, international students who completed high school outside the United States). The student's academic advisor will determine whether a placement exam administered by the Department of Modern Languages and Literatures is necessary.

Group 5

At least 30 of the 120 semester hours of credit must be in courses numbered above 299.

Minimum Hours Required for Graduation

A minimum of 120 semester hours of credit is required for graduation from the College of Journalism and Mass Communications.

Grade Rules

C- and D Grades

The college will accept no more than 15 semester hours of grades less than a C from any program outside the University of Nebraska system. No grades less than a C will count toward a CoJMC major. The college will honor minimum grade requirements stipulated by departments offering minors outside the college.

Pass/No Pass

The college will accept up to 24 hours of Pass/No Pass courses toward a bachelor of journalism degree, subject to the following limits:

All courses in the College of Journalism and Mass Communications must be taken for grade only, unless otherwise specified. This applies to both majors and non-majors.

The Pass/No Pass (P/N) option is designed to be used by students seeking to expand their intellectual horizons by taking courses outside the college in areas where they may have minimum preparation without adversely affecting a student’s grade point average.

  1. Neither a P (pass) nor an N (no pass) contributes to a student’s GPA.
  2. P (pass) is interpreted to mean a grade of C or better. A student who earns a C- or lower will receive a grade of N.
  3. P/N is not available to students on academic probation unless the course is offered only that way.
  4. The 24-hour college limit does not include courses offered on a Pass/No Pass only basis or AP credit. This limit does apply to transfer courses from UNO, UNK, UNMC, and other institutions.
  5. P/N hours can count toward fulfillment of group requirements up to the 24-credit hour maximum (if the course is eligible as a P/N course).
  6. Students may change from graded to P/N or vice versa only until half way through the course. In either case, they must speak with an advisor before doing so.

Residency

Students must complete at least 30 of the 120 total hours for their degree at UNL. Students must complete at least half of their major course work including 6 hours above 299 in their major, and 15 of the 30 hours required above 299 in residence. Students transferring hours into the advertising and public relations, broadcasting, or journalism majors must meet additional requirements, which are described under Transfer Credit Rules. To encourage participation in international study, the college accepts all prior-approved education abroad credits as hours in residence.

Transfer Credit Rules

The goal of the following policy is to ensure that students from other campuses meet the same standards required of students who take all their courses at the University of Nebraska–Lincoln’s College of Journalism and Mass Communications.

The college will accept up to 6 hours in journalism and mass communications courses taken at institutions that do not have an accredited journalism and mass communications program. Students must take the remainder of the required hours in their ADPR, BRDC, JOMC or JOUR courses on campus at the University of Nebraska–Lincoln. In advertising and public relations, these courses must include one 300- or 400-level ADPR course and ADPR 429 Jacht Student Ad Agency, ADPR 439 Student Competitions or ADPR 489 Advertising and Public Relations Campaigns; and in broadcasting, BRDC 370 Broadcast News Writing and BRDC 472 Advanced Reporting or BRDC 360 Broadcast Writing and BRDC 462 Advanced Production. In journalism, the courses must include JOUR 302 Reporting II and either JOUR 401 Depth Reporting,  JOUR 450 News-Net-Nebraska, JOUR 446 Nebraska Mosaic or JOUR 497 Nebraska News Service. Students from ACEJMC-accredited programs may request equivalency reviews of the required courses at those schools. Degree candidates must accumulate 72 credit hours of non-journalism and mass communications classes. These are to be selected from ACE courses outside of journalism and mass communications courses or courses in disciplines listed as Liberal Education/Liberal Arts, which includes non-vocational ALEC courses, College of Business courses and College of Fine and Performing Arts courses.

Credit for courses taken at foreign universities and colleges will be transferred only after evaluation by the appropriate associate dean. This evaluation may include examination of the student over subject matter studied at the foreign institution.

ACE Requirements

All students must fulfill the Achievement-Centered Education (ACE) requirements. Information about the ACE program may be viewed at http://ace.unl.edu.

Catalog Rule

Students who left the university in good standing may be readmitted to the College of Journalism and Mass Communications and they may choose the catalog under which they wish to graduate according to the following guidelines:

  1. Students must fulfill the requirements stated in the Undergraduate Catalog for the year they enter the College of Journalism and Mass Communications or in any subsequent catalog published while they are enrolled in the college.
  2. No returning student may use a catalog that is 10 years old or older. In addition, any student seeking graduation credit for a College of Journalism and Mass Communications course taken more than 10 years prior to graduation must demonstrate mastery of the material currently included in that course at the proficiency level satisfactory to the relevant associate dean and one or more faculty members qualified to teach the course in question. Students unable to demonstrate satisfactory mastery of the course material will be required to repeat the original course or a corresponding contemporary course designated by the college’s advisory committee, if the original course is no longer offered.

Learning Outcomes

Majors in advertising and public relations will be able to:

  1. Understand and apply the principles and laws of freedom of speech and press as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
  2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
  3. Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications.
  4. Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  5. Understand concepts and apply theories in the use and presentation of images and information.
  6. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.
  7. Think critically, creatively and independently.
  8. Conduct research and evaluate information by methods appropriate to the communications professions in which they work.
  9. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
  10. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
  11. Apply basic numerical and statistical concepts as well as tools and technologies appropriate for the communications professions in which they work.
  12. Apply current tools and technologies appropriate for the communications professions in which they work, and to understand the digital world.

Major Requirements

The major is 40 hours in advertising and public relations.
 

Required Courses
ADPR 151Introduction to Advertising and Public Relations3
ADPR 221Strategic Writing for Advertising and Public Relations3
ADPR 283Strategy Development for Advertising and Public Relations3
JOMC 20Professional Development/Sophomore Experience0
JOMC 100The First Year Experience1
JOMC 101Principles of Mass Media3
JOMC 130Introduction to Design Thinking1
JOMC 131Visual Communication Core Modules I1
JOMC 132Visual Communication Core Modules II1
JOMC 133Visual Communication Advanced Modules1
JOMC 134Visual Communication Project2
JOMC 486Mass Media Law3
JOMC 487Mass Media and Society3
Select one of the following capstone courses:3
Jacht Student Ad Agency
Student Competitions
Advertising and Public Relations Campaigns
Credit Hours Subtotal: 28
Electives
Select 12 hours12
Credit Hours Subtotal: 12
Total Credit Hours40

Elective Hours

The 12 elective hours may comprise one of five options, including brand management; creative; media, data, and analytics; public relations; and global/multicultural communication. Students also may select the elective courses from multiple areas of emphasis to provide a broad background. Each of the options requires 18 hours, including ADPR 151 Introduction to Advertising and Public Relations and ADPR 283 Strategy Development for Advertising and Public Relations, as well as 12 electives from the courses listed in each option below. At least 9 of the 12 elective hours must be chosen from ADPR elective options numbered 300 or higher. However, for the public relations option JOUR 201 Editing I, JOUR 202 Reporting I and ADPR 207 Communicating to Public Audiences can apply.

Brand Management Option

ADPR 329Jacht Ad Lab3
ADPR 339Student Ad Competitions3
ADPR 357Account Planning3
ADPR 357H3
ADPR 361Connecting Through Owned, Earned, and Paid Media3
ADPR 362Digital Content Strategy3
ADPR 434Digital Insight & Analytics3
ADPR 481Advertising and Public Relations Research3
ADPR 484Brands & Branding3

Creative Option

ADPR 323Copy and Concept3
ADPR 329Jacht Ad Lab3
ADPR 333Design and Layout3
ADPR 339Student Ad Competitions3
ADPR 433Art Direction3
ADPR 447Strategic and Creative Concepting3
ADPR 458Interactive Media Design3
ADPR 483Portfolio Development1

Media, Data, and Analytics Option

ADPR 329Jacht Ad Lab3
ADPR 339Student Ad Competitions3
ADPR 360Media Planning and Strategy3
ADPR 361Connecting Through Owned, Earned, and Paid Media3
ADPR 362Digital Content Strategy3
ADPR 434Digital Insight & Analytics3
ADPR 458Interactive Media Design3
ADPR 466Social Media Theory and Practice3
JOUR 407Data Visualization3
JOUR 408News Applications3

Public Relations Option

ADPR 207Communicating to Public Audiences3
ADPR 329Jacht Ad Lab3
ADPR 339Student Ad Competitions3
ADPR 361Connecting Through Owned, Earned, and Paid Media3
ADPR 417Issues Management and Crisis Communications in Agriculture3
ADPR 437International/Multicultural Public Relations3
ADPR 450Public Relations Theory and Strategy3
ADPR 451Public Relations Techniques3
ADPR 451H3
ADPR 457Crisis Management in Corporations and Nonprofits3
ADPR 466Social Media Theory and Practice3
JOUR 201Editing I3
JOUR 202Reporting I3

Global/Multicultural Communication Option

ADPR 438Global Advertising3
ADPR 480Japanese Visual Culture in Context3
JOMC 222Social Justice, Human Rights and the Media3
JOMC 422Race, Gender, and Media3
JOUR 446Nebraska Mosaic3

Sports Communication Emphasis

NOTE: The 12 hours for the emphasis may not include any course already required for the major.

JOMC 150Introduction to Sports Communication3
Select one of the following:3
Sports Media Relations & Promotions
Sports Broadcasting
Sports Reporting
Sports internship in ADPR, BRDC or JOUR
Select two of the following:6
Sports Media Relations & Promotions
Sports Broadcasting
Sports Reporting
Introduction to Advertising and Public Relations
Communicating to Public Audiences
Strategy Development for Advertising and Public Relations
Public Relations Theory and Strategy
Public Relations Techniques
Editing I
Reporting I

If approved by the associate dean, all areas of emphasis may further include the following: ADPR X91, BRDC X91, JOUR X91, JOMC X91, ADPR 495 Advertising or Public Relations Internship, ADPR 496 Independent Study in Advertising and Public Relations and ADPR 499H Honors Course.

Students may complete additional majors in the College of Journalism and Mass Communications by completing all requirements for each major. However, additional majors in the college will not take the place of a concentration or any of the 72 hours required outside the college.

Graduating seniors also must complete JOMC 98 Senior Assessment. Typically.  JOMC 98 is taken in the last semester. However, seniors who have completed all courses for the major may take it in the term preceding graduation.

Additional Major Requirements

Internship Policy

Students may be able to earn credit for internships under certain circumstances. Please go to the college website and find the Internship Policy under the Student Services tab.

Credit in Special Experiences

Students may earn up to 6 credit hours toward the degree in some student experiences: Jacht, National Student Advertising Competition, Bateman Competition, photojournalism reports, depth reports and others. Students may repeat the same course again for additional credit hours, but those credits will not count toward the degree inside or outside the major. Talk with an academic advisor for further information or specific questions.

ADPR151
Introduction to Advertising and Public Relations

Description: Fundamental concepts and processes underlying integrated marketing communications in a global market place. The discipline's historical roots and current role of professionals. ADPR 151 is open to non-College of Journalism and Mass Communications majors.

This course is a prerequisite for: ADPR 221; ADPR 283

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR189H
University Honors Seminar

Prerequisites: Good standing in the University Honors Program.

University Honors Seminar 189H is required of all students in the University Honors Program.

Description: Topic varies. All topics will focus on ACE 8 and be taught accordingly.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
Offered:FALL
Groups:General Economics and Theory
ACE Outcomes: ACE 8 Civic/Ethics/Stewardship

Credit Hours:3

ACE:ACE 8 Civic/Ethics/Stewardship

ADPR191
Special topics

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. ADPR 191 may be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

ADPR207
Communicating to Public AudiencesCrosslisted with ALEC 207

Prerequisites: College of Agricultural Sciences and Natural Resources (CASNR): completion of all CASNR core communications course requirements.

Description: Concepts and techniques of public relations. Skills and theory for relating to government, corporate, and other agricultural public audiences.

This course is a prerequisite for: ADPR 429; ADPR 439

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR221
Strategic Writing for Advertising and Public Relations

Prerequisites: ADPR 151

Description: Advertising and public relations writing styles and techniques to develop effective, goal-oriented communications designed for diverse audiences, tactics and media. This course spans objective news-style writing to digital storytelling, persuasive ad copywriting and promotional direct marketing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 1 Writing

Credit Hours:3

ACE:ACE 1 Writing

ADPR283
Strategy Development for Advertising and Public Relations

Prerequisites: ADPR 151

Description: Examine client problems and possible solutions and develop and evaluate strategies and tactics for promotional communications.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 1 Writing

Credit Hours:3

ACE:ACE 1 Writing

ADPR291
Special topics

12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

ADPR323
Copy and Concept

Prerequisites: ADPR 283

Description: The core of any great advertisement is its concept. This course is for copywriters to find that big idea then execute it by developing copy that effectively promotes the brand. Copywriters will have to write long copy, short copy, scripts for television and radio, and copy for interactive media.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR329
Jacht Ad Lab

Prerequisites: ADPR 283 and permission

Application required.

Description: Learn agency processes and business fundamentals. Work as junior member of one or more teams to conduct research and evaluate the findings, develop and present integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR333
Design and Layout

Prerequisites: ADPR 283 and JOMC 130-134 or JOMC 161

Description: Graphics and design of advertising. Principles and techniques of typography, layout and design, computer graphics, and production methods. Develop strategies and design ads for various media using industry-standard graphic design programs.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 2 Communication Competence

Credit Hours:3

ACE:ACE 2 Communication Competence

ADPR339
Student Ad Competitions

Prerequisites: Junior standing, ADPR 283 and permission

Requires interview process and submission of portfolio.

Description: Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a nationally competitive advertising and public relations campaign for a national client.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR357
Account Planning

Prerequisites: ADPR 283

Description: Examines the role of an advertising agency account planner in developing strategies in the form of creative briefs based on insights from both primary and secondary research research.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR360
Media Planning and Strategy

Prerequisites: ADPR 283

Assignments include evaluating, selecting, and planning the use of media.

Description: The principles and practices of planning, evaluating, and selecting a variety of traditional and non-traditional media in a local and national context. Marketing-driven strategic approaches to understand how media fits into an integrated communication system. Integrating information from a variety of resources and applying basic numerical and statistical concepts that build the foundation for strategic media planning.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR361
Connecting Through Owned, Earned, and Paid Media

Prerequisites: ADPR 283

Description: Understanding connections between paid media (advertising) and owned and earned media (public relations) as part of integrated marketing communications.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR362
Digital Content Strategy

Prerequisites: ADPR 283

Description: Overview of decisions communications managers must make when developing digital content. Introduction to breadth of digital content strategy.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR391
Special topics

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. ADPR 391 may be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

ADPR417
Issues Management and Crisis Communications in AgricultureCrosslisted with ALEC 417

Prerequisites: College of Journalism and Mass Communications: Junior standing; ADPR 283.

Description: Fundamental components of issues management and crisis communications. Learning experiences in agriculture and natural resources that provide an understanding of issues facing the respective field of study.

This course is a prerequisite for: ASCI 381

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR429
Jacht Student Ad Agency

Prerequisites: Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207; permission required

Requires interview process and submission of portfolio.

Description: Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Learn and apply basic business concepts involved in a working ad agency startup. Application of knowledge, experience, and skills learned in previous courses to a new situation.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:3

ACE:ACE 10 Integrated Product

ADPR433
Art DirectionCrosslisted with ADPR 833

Prerequisites: Junior standing and ADPR 333

ADPR 433/833 has individual and team projects.

Description: Visual and graphic design as applied to the corporate environments of advertising and public relations. Print and electronic design principles, strategies and elements using traditional and new digital technologies. Development of creative materials for actual clients, corporate identities, electronic presentations, professional creative portfolios, non-traditional resumes, and World Wide Web (WWW) sites.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR434
Digital Insight & AnalyticsCrosslisted with ADPR 834

Prerequisites: Junior standing; ADPR 283

Description: A study of the digital communication landscape. Course explores how various channels of digital communication can be used to analyze audiences, connect with them and ultimately build brands.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR437
International/Multicultural Public RelationsCrosslisted with ADPR 837

Prerequisites: ADPR 283

Description: Content and discussions on global issues affecting the public relations profession, the professional, the specialized practices, and the engagement of stakeholders simultaneously at home and at transnational levels.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR438
Global AdvertisingCrosslisted with ADPR 838

Prerequisites: Junior standing and ADPR 283

Description: Global advertising and communication. Cultural, economic, political and social differences that affect advertising strategy and execution in foreign markets. Advertising a USA product or service in the global market.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 9 Global/Diversity

Credit Hours:3

ACE:ACE 9 Global/Diversity

ADPR439
Student Competitions

Prerequisites: Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207; permission required

Requires interview process and submission of portfolio.

Description: Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a nationally competitive advertising and public relations campaign for a national client.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:3

ACE:ACE 10 Integrated Product

ADPR447
Strategic and Creative ConceptingCrosslisted with ADPR 847

Prerequisites: Junior standing and ADPR 283

Description: The alternative and advanced methods of communicating a message, a need, a perception or attitude. Creative storytelling and problem-solving, critique and analysis, and how to creatively communicate with strategic thinking and design.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR450
Public Relations Theory and StrategyCrosslisted with ADPR 850

Prerequisites: Junior standing and ADPR 283

Description: Philosophies and theories that underlie the discipline and profession of public relations. The critical and supportive perspectives used to gain insight into the history and direction of public relations.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 6 Social Science

Credit Hours:3

ACE:ACE 6 Social Science

ADPR451
Public Relations TechniquesCrosslisted with ADPR 851

Prerequisites: Junior standing and ADPR 283

Description: Multimedia tools in advertising, public relations, direct marketing, and sales promotion. Promotional writing, publications development, and media relations.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 1 Writing

Credit Hours:3

ACE:ACE 1 Writing

ADPR457
Crisis Management in Corporations and NonprofitsCrosslisted with ADPR 857

Prerequisites: ADPR 283

Description: Role of public relations in prevention of crises, response to crises, and recovery from crises. How to preempt, prepare for and respond to corporate, nonprofit and government sector crises from a public relations perspective.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR458
Interactive Media DesignCrosslisted with ADPR 858

Prerequisites: Junior standing, ADPR 283 and JOMC 130-134 or JOMC 161.

Description: Communication strategies and tactics using interactive media. Exploration of interactive's role in strategic communications, user experience, information architecture, interactive design and development using current web technologies.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR459
Writing for Digital MediaCrosslisted with ADPR 859

Prerequisites: Junior standing and either ADPR 283 or BRDC 228

Description: Analysis and preparation of radio and television commercials and announcements in terms of content and production techniques. Development of structure and functions of the broadcast advertising media. Regulations, responsibilities, audience analysis, and promotion.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR464
Sports Media Relations & PromotionsCrosslisted with ADPR 864

Prerequisites: Junior standing and ADPR 283

Description: Issues in sports media relations and integrated marketing communications. Background of the unpredictable nature of the sports industry and the relationships with its various publics and the media.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR466
Social Media Theory and PracticeCrosslisted with ADPR 866

Prerequisites: Junior standing and ADPR 283

Description: Key theories related to the study of social media, important social media monitoring and management practices, and advertising/PR opportunities on the most popular social and mobile media platforms.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR480
Japanese Visual Culture in ContextCrosslisted with ARTP 480, ADPR 880, ARTP 880

Description: Test and hone visual literacy skills in a foreign country. Observe, analyze, and interpret visual information without the aid of text in the native Japanese language. Sharpen perceptual and analytical skills through daily drawing, writing, and photography in Japan. Increase global awareness through analysis of issues.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:SDO
ACE Outcomes: ACE 2 Communication Competence ACE 9 Global/Diversity

Credit Hours:3

ACE:ACE 2 Communication Competence ACE 9 Global/Diversity

ADPR481
Advertising and Public Relations Research

Prerequisites: Junior standing; ADPR 283

Experience the actual research process and produce a report.

Description: Research in the planning, development and evaluation of advertising. The research process, use of secondary sources of information and how to analyze data from these sources. The planning and execution of primary research. Survey techniques.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR482
Direct AdvertisingCrosslisted with ADPR 882

Prerequisites: Junior standing and ADPR 283

Assignments provide practical experience.

Description: Fundamentals of direct advertising, data base building and management, the economics of the industry, development and testing of effective creative materials, product selection and pricing, telemarketing, business to business direct advertising, lead-generating programs, the use of electronic and print media in the direct advertising mix and fund-raising for worthy causes.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR483
Portfolio DevelopmentCrosslisted with ADPR 883

Prerequisites: Junior standing; ADPR 283 and JOMC 130-134 or JOMC 161.

Description: How to improve individual portfolios of creative work and execute a variety of creative pieces that demonstrate improvement in their collections.

Course details
Credit Hours:1
Max credits per semester:1
Max credits per degree:1
Course Format:LEC

Credit Hours:1

ACE:

ADPR484
Brands & Branding

Prerequisites: Junior standing; ADPR 283

Description: The managerial philosophy, techniques, and processes in advertising. Organizational structures, integrated marketing communications, strategic planning, marketing planning, advertising planning, advertising research, budgeting, and decision paradigms.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR488
Media Sales and PromotionCrosslisted with ADPR 888

Prerequisites: For ADPR majors: ADPR 283; Junior standing for BRDC majors

Description: Techniques for print and electronic media sales and promotion. Rate structures, legal requirements, and social and economic effects.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

ADPR489
Advertising and Public Relations CampaignsCrosslisted with ADPR 889

Prerequisites: Senior standing and nine hours selected from ADPR 207 or from 300- or 400- level ADPR electives; permission required.

ADPR 489 requires working in teams.

Description: Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Application of knowledge, experience, and skills learned in previous courses to a new situation.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:3

ACE:ACE 10 Integrated Product

ADPR491
Special Topics in AdvertisingCrosslisted with ADPR 891

Description: Topics vary each term. ADPR 491/491X/891 may be repeated up to three times so long as the topics are different. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

ADPR495
Advertising or Public Relations Internship

Prerequisites: Junior standing; ADPR 283 and permission

1 hour of credit requires 100 hours of work during the term.

Description: Advertising- or Public Relations-related internships, paid or unpaid, will provide students with an opportunity to enhance their professional skills while contributing meaningful work and expanding their career networks.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:3
Course Format:FLD

Credit Hours:1-3

ACE:

ADPR496
Independent Study in Advertising and Public RelationsCrosslisted with ADPR 896

Prerequisites: Permission

Course details
Credit Hours:1-24
Max credits per semester:24
Max credits per degree:24
Course Format:IND

Credit Hours:1-24

ACE:

ADPR499H
Honors Course

Prerequisites: For candidates with distinction, with high distinction, and with highest distinction in the College of Journalism and Mass Communications.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:4
Course Format:IND

Credit Hours:1-4

ACE:

JOMC100
The First Year Experience

Description: Assists new students in making a successful transition to the University of Nebraska, specifically the College of Journalism and Mass Communications, both academically and personally. Fosters a sense of belonging, promotes engagement in the curricular and co-curricular life of the University, encourages self responsibility, and articulates the benefits of a higher education and the expectations and values of the University. Helps students develop and apply essential study skills, communication skills and explore interests, abilities and values.

This course is a prerequisite for: JOMC 20

Course details
Credit Hours:1
Max credits per semester:1
Max credits per degree:1
Course Format:LEC

Credit Hours:1

ACE:

JOMC101
Principles of Mass Media

Description: Introduction to the mass media as sources of news and entertainment conduits for messages of persuasion. Background and history about print and broadcast media and about public relations. How the media and persuasive messages both affect and are affected by society and content. Open to non-College of Journalism and Mass Communications majors.

This course is a prerequisite for: BRDC 227; JOUR 201; JOUR 202

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOMC130
Introduction to Design Thinking

Prerequisites: Admitted to College of Journalism and Mass Communications or by permission for students whose home college has a written agreement with the COJMC regarding this course.

This is the first of six credit hours in visual communications required for all COJMC majors. Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester. Students can register for JOMC 130, 131, and 132 simultaneously.

Description: Live events, online materials and activities in design thinking, storytelling, and how technology works to challenge students to think creatively, strategically and intelligently when producing content.

Course details
Credit Hours:1
Max credits per semester:1
Max credits per degree:1
Course Format:LEC

Credit Hours:1

ACE:

JOMC131
Visual Communication Core Modules I

Prerequisites: Admission to College of Journalism and Mass Communications or by permission for students whose home college has a written agreement with the COJMC regarding this course.

Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester.

Description: Self-paced modules and weekly critiques introduce students to specific types of content in traditional and digital media, such as video, photography, layout, typography, web design, audio and mobile.

Course details
Credit Hours:1
Max credits per semester:1
Max credits per degree:1
Course Format:LEC

Credit Hours:1

ACE:

JOMC132
Visual Communication Core Modules II

Prerequisites: Admission to College of Journalism and Mass Communications or by permission for students whose home college has a written agreement with the COJMC regarding this course.

Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester.

Description: Students continue self-paced modules and weekly critiques to learn fundamentals of specific types of content in traditional and digital media, such as video, photography, layout, typography, web design, audio and mobile.

Course details
Credit Hours:1
Max credits per semester:1
Max credits per degree:1
Course Format:LEC

Credit Hours:1

ACE:

JOMC133
Visual Communication Advanced Modules

Prerequisites: Successful completion of JOMC 130, JOMC 131, and JOMC 132.

Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester.

Description: Students continue self-paced modules and weekly critiques to achieve more advanced proficiency in specific types of visual communication used in traditional and digital media.

Course details
Credit Hours:1
Max credits per semester:1
Max credits per degree:1
Course Format:LEC

Credit Hours:1

ACE:

JOMC134
Visual Communication Project

Prerequisites: JOMC 130, 131, 132

Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester.

Description: Produce multimedia group project that communicates information about organization, group, social issue, etc. Use all skills developed in previous modules.

Course details
Credit Hours:2
Max credits per semester:2
Max credits per degree:2
Course Format:LEC

Credit Hours:2

ACE:

JOMC150
Introduction to Sports Communication

Description: Examines the primary concepts and conflicts in contemporary sports communication.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOMC191
Special topics

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

JOMC222
Social Justice, Human Rights and the Media

Description: Role of ethical principles and social responsibility and their importance in society and media today. Analysis of local and global human trafficking issues and advancing knowledge and solutions in areas of awareness, prevention, education, and role of media.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 8 Civic/Ethics/Stewardship ACE 9 Global/Diversity

Credit Hours:3

ACE:ACE 8 Civic/Ethics/Stewardship ACE 9 Global/Diversity

JOMC291
Special Topics

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

JOMC391
Special topics

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

JOMC408
Politics and the MediaCrosslisted with JOMC 808

Description: Current issues in media and politics, domestically and internationally.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 6 Social Science

Credit Hours:3

ACE:ACE 6 Social Science

JOMC412
Literature of JournalismCrosslisted with JOMC 812

Description: The roles and effects of mass media and major works exemplifying the practice of journalism.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOMC422
Race, Gender, and MediaCrosslisted with JOMC 822

Description: Multicultural and gender diversity issues within the mass media. Broadcast news, print, and advertising media messages of racial, ethnic, and gender based minorities including African Americans, Hispanic Americans, Asian Americans, Native Americans, and women. Open to non-College of Journalism and Mass Communications majors.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOMC444
Science WritingCrosslisted with JOMC 844, ALEC 444

Prerequisites: Permission

Description: Advanced writing about science for the non-expert and/or for the general public. Issues in science communication through reading the best writers in science and journalism. Research and write short articles and longer profiles about science and scientists at the University of Nebraska-Lincoln (UNL) and elsewhere. Polish writing skills for doing work in science classes.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 1 Writing

Credit Hours:3

ACE:ACE 1 Writing

JOMC485
Mass Media HistoryCrosslisted with JOMC 885

Prerequisites: Junior standing; major in advertising and public relations, broadcasting, or journalism

Description: History of American mass media in cultural and philosophical contexts; the evolution of mass media as a social institution.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOMC486
Mass Media LawCrosslisted with JOMC 886

Prerequisites: Junior standing; major in ADPR, BRDC, or JOUR

Description: Legal basis for freedom of speech and press. Limitations imposed upon rights by statue, common law and court decisions. Resolving conflicts between those rights and other constitutional rights. Enhancing critical-thinking and writing skills. Roles, rights, and responsibilities of mass media in a free society through analysis of cases.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOMC487
Mass Media and SocietyCrosslisted with JOMC 887

Prerequisites: Junior standing; major in ADPR, BRDC or JOUR

Description: Interrelationships between the American mass media and society, integrating ethics, theories and contemporary issues.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 8 Civic/Ethics/Stewardship

Credit Hours:3

ACE:ACE 8 Civic/Ethics/Stewardship

JOMC491
Special TopicsCrosslisted with JOMC 891

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

JOUR102
The Art of Writing

Prerequisites: Major in the College of Journalism and Mass Communications or major in other colleges whose programs require JOUR 102; passing grade on the "Writing/Usage" proficiency exam.

Description: Basic principles of creating and evaluating clear, engaging expository, descriptive, narrative and persuasive writing for defined audiences and the contribution that tight focus, effective transitions, proper grammar, spelling, usage and punctuation make to effective writing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 1 Writing

Credit Hours:3

ACE:ACE 1 Writing

JOUR189H
University Honors Seminar

Prerequisites: Good standing in the University Honors Program or by invitation.

One University Honors Seminar 189H is required of all students in the University Honors Program. JOUR 189H is open to University Honors Program students with any major and will count toward the degree in the College of Journalism and Mass Communications.

Description: Topic varies.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 5 Humanities

Credit Hours:3

ACE:ACE 5 Humanities

JOUR191
Special topics

Description: Topics vary each term. Maximum of 12 credit hours of special topics at all levels (191, 291, 391, 491). JOUR 191 may be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

JOUR201
Editing I

Prerequisites: JOMC 101

Work in JOUR 201 will appear on the student news World Wide Web (WWW) site.

Description: Evaluating stories for grammar, punctuation, accuracy. and fairness. Learning and applying AP style. Writing headlines and captions.

This course is a prerequisite for: JOUR 302; JOUR 303; JOUR 348

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR202
Reporting I

Prerequisites: JOMC 101

Work in JOUR 202 will appear on the student news World Wide Web (WWW) site. JOUR 202 is 'Letter grade only'.

Description: Basic reporting and writing for all news media. Interviewing and gathering information from appropriate sources.

This course is a prerequisite for: BRDC 370; BRDC 371; JOUR 302; JOUR 303; JOUR 304; JOUR 307; JOUR 408

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 1 Writing

Credit Hours:3

ACE:ACE 1 Writing

JOUR204
Information Gathering

Prerequisites: Sophomore standing and JOUR 102.

Description: Introduction to techniques for gathering information for use in preparing news and advertising for public media.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR291
Special Topics

12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. JOUR 291 may be repeated up to three times so long as the topics are different.

Description: Topics vary each term.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

JOUR302
Reporting II

Prerequisites: JOMC 130-134 or JOMC 160, JOUR 201 and 202.

Work in JOUR 302 will appear on the student news World Wide Web (WWW) site.

Description: Advanced reporting and writing. Skills and techniques necessary to develop more complex stories for all platforms.

This course is a prerequisite for: JOUR 324; JOUR 326; JOUR 450

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR303
Editing II

Prerequisites: JOUR 201 and 202

Work in JOUR 303 will appear on the student news World Wide Web (WWW) site. JOUR 303 is 'Letter grade only'.

Description: Refining of editing of news and feature stories for print and on-line media. Issues of ethics and news-editing.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR304
Multimedia Journalism

Prerequisites: JOMC 130-134 or JOMC 160; JOUR 202.

Description: Explores a variety of digital reporting and storytelling options used to produce journalistic content online.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR305
Magazine Reporting and Writing

Prerequisites: JOUR 302.

Work in JOUR 305 will appear on student news World Wide Web (WWW) site. JOUR 305 is 'Letter grade only'.

Description: Intensive practice in writing magazine articles for the general and specialized markets. Writing techniques and research.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR307
Data Journalism

Prerequisites: JOUR 202

Description: News reporting using data and analysis. Techniques for analysis and skills for writing complex stories.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR324
Feature Reporting

Prerequisites: JOUR 302

Description: Feature writing with the objective of improving the ability to produce nonfiction news stories.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR326
Sports Reporting

Prerequisites: JOUR 302

Description: The importance of good sports reporting through clear writing and its importance to readers; the principles of different types of sports stories; how to think critically about sports media; and how the fundamentals of good reporting and writing apply to sports.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR348
The Real World I

Prerequisites: JOUR 202

JOUR 348 is 'Pass/No Pass only'.

Description: An inside look at the news reporting business by hearing each week from working journalists at the Omaha World-Herald.

This course is a prerequisite for: JOUR 448

Course details
Credit Hours:1
Max credits per semester:1
Max credits per degree:1
Course Format:LEC

Credit Hours:1

ACE:

JOUR386
Magazine Editing and Design

Prerequisites: JOUR 302 and 303.

Work in JOUR 386 will appear on the student news World Wide Web (WWW) site. JOUR 386 is 'Letter grade only'.

Description: Theories and principles of editing and designing magazines. Decisions regarding the format and breakdown of the magazine, editing and designing stories, choosing photographs, writing captions and headlines.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR391
Special topics

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

JOUR401
Depth ReportingCrosslisted with JOUR 801

Prerequisites: JOUR 302

Work in JOUR 401/801 will appear on the student news World Wide Web (WWW) site. Jour 401/801 is 'Letter grade only'.

Description: Long-form writing, interviewing, computer-generated research, refined writing and teamwork in the creation of a single-subject project.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:SDO
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:3

ACE:ACE 10 Integrated Product

JOUR404
Digital Photojournalism/Multimedia ICrosslisted with JOUR 804

Prerequisites: JOMC 101 and JOMC 130-134

Student work in JOUR 404/804 will appear on student news World Wide Web (WWW) site.

Description: News, feature, sports and picture-story journalism.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:SDO

Credit Hours:3

ACE:

JOUR406
Digital Photojournalism/Multimedia IICrosslisted with JOUR 806

Prerequisites: JOUR 404/804

Description: Building visual skills to recognize action, reaction and/or emotion, and incorporating them into the shootings and pictures.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR407
Data VisualizationCrosslisted with JOUR 807

Prerequisites: JOUR 202 or by permission

Description: Storytelling with visuals generated from data. Theory and practice of visualization and analysis basics.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR408
News Applications

Prerequisites: JOUR 202 or by permission

Description: Web development for data-driven storytelling on the Internet. Programming for news media.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR410
Page DesignCrosslisted with JOUR 810

Prerequisites: JOMC 130-134 and JOUR 201

Description: Designing elements of news presentation, including newspapers, magazines, and web sites.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR414
Government Controls of InformationCrosslisted with JOUR 814

Description: Laws, regulations, and practices by which federal, state, and local government enhance or retard access to information about the executive, legislative, and judicial branches.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR446
Nebraska MosaicCrosslisted with JOUR 846

Prerequisites: JOUR 202, JOUR 302 and JOUR 304 or BRDC 371 or BRDC 369 and BRDC 370 and JOUR 304.

Description: Create and present news and information of particular interest to Lincoln's growing refugee communities. The stories students report will be presented on the Nebraska Mosaic website (www.nemosaic.org), and they may also be re-purposed as part of printed newsletters or video projects distributed on DVD.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:3

ACE:ACE 10 Integrated Product

JOUR448
The Real World II

Prerequisites: JOUR 348 and permission code

JOUR 448 is for four students from a previous Real World I class who are chosen to participate in a fellowships at the Omaha World-Herald newspaper.

Description: Fellowship at the Omaha World-Herald newspaper.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:FLD

Credit Hours:3

ACE:

JOUR450
News-Net-Nebraska

Prerequisites: JOMC 130-134, and JOUR 302 or BRDC 371

Description: Producing a multimedia news product.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:3

ACE:ACE 10 Integrated Product

JOUR467
School PublicationsCrosslisted with JOUR 867

Description: Problems and procedures involved in producing school newspapers, yearbooks, literary magazines, and radio and/or video projects. JOUR 467/867 is open only to students seeking a grade 7 to 12 journalism teaching endorsement.

Course details
Credit Hours:3
Max credits per semester:3
Max credits per degree:3
Course Format:LEC

Credit Hours:3

ACE:

JOUR490
Global Multimedia Photojournalism ProjectCrosslisted with JOUR 890

Prerequisites: JOUR 404

Description: Research and then visit a selected country and produce a multimedia story dealing with an emerging country in which there is need. Spend eight weeks conducting story research on campus then travel to the country either during winter break or in May. Spend three weeks in the country while working on the story then finish writing and editing after returning to Nebraska.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:6
Course Format:LEC

Credit Hours:1-3

ACE:

JOUR491
Special TopicsCrosslisted with JOUR 891

Description: Topics vary each term. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:12
Course Format:LEC

Credit Hours:1-4

ACE:

JOUR495
Journalism Internship

Prerequisites: Permission code

Description: Journalism-related internships, paid or unpaid, will provide students with an opportunity to enhance their professional skills while contributing meaningful work and expanding their career networks.

Course details
Credit Hours:1-3
Max credits per semester:3
Max credits per degree:3
Course Format:FLD

Credit Hours:1-3

ACE:

JOUR496
Independent Study in Journalism
Course details
Credit Hours:1-24
Max credits per semester:24
Max credits per degree:24
Course Format:IND

Credit Hours:1-24

ACE:

JOUR497
Nebraska News ServiceCrosslisted with JOUR 897

Prerequisites: Complete all required 100-level courses and JOUR 201, JOUR 202 and JOUR 302

Contact instructor for application.

Description: The Nebraska News Service functions as a statehouse news bureau for client news organizations throughout the state, generating original spot news and enterprise stories as well as responding to specific story requests from news service clients.

Course details
Credit Hours:1-6
Max credits per semester:6
Max credits per degree:6
Course Format:LEC
ACE Outcomes: ACE 10 Integrated Product

Credit Hours:1-6

ACE:ACE 10 Integrated Product

JOUR499H
Honors Course

Prerequisites: Good standing in the University Honors Program or by invitation; candidate for degree with distinction or high distinction or highest distinction in the College of Journalism and Mass Communications.

Course details
Credit Hours:1-4
Max credits per semester:4
Max credits per degree:4
Course Format:LEC

Credit Hours:1-4

ACE:

PLEASE NOTE
This document represents a sample 4-year plan for degree completion with this major. Actual course selection and sequence may vary and should be discussed individually with your college or department academic advisor. Advisors also can help you plan other experiences to enrich your undergraduate education such as internships, education abroad, undergraduate research, learning communities, and service learning and community-based learning.

Career Information

The following represents a sample of the internships, jobs and graduate school programs that current students and recent graduates have reported.

Jobs of Recent Graduates

  • Account Executive, Omaha World-Herald - Omaha NE
  • Project Manager, Bailey Lauerman - Omaha NE
  • Interactive Strategist, Archrival - Lincoln NE
  • Project Manager, Hudl - Lincoln NE
  • Creative Director, Hurrdat Social Media - Lincoln NE

Internships

  • Creative Intern, Swanson Russell - Lincoln NE
  • Communications and Social Media Intern, Nelnet - Lincoln NE
  • Digital Marketing LA Intern, Fox Broadcasting Company -
  • Consumer Insights Intern, Lawrence Schiller - Sioux Falls SD
  • Community Relations Student Assistant, University of Nebraska-Lincoln Athletic Department - Lincoln NE

Grad Schools

  • Juris Doctor, University of Nebraska-Lincoln - Lincoln NE
  • Masters of Magazine Journalism, City University London - London ZZ
  • Masters in Mass Communication, Texas Tech University - Lubbock TX
  • Masters of Arts - Integrated Marketing Communication,University of Nebraska-Lincoln - Lincoln, NE
  • MBA, Univeristy of Nebraska-Lincoln - Lincoln NE