Marketing (MKT)

Description: This course introduces the fundamental concepts and strategies used to market products and services. Students examine how businesses identify customer needs, develop value propositions, and communicate with target markets. Key topics include market research, consumer behavior, segmentation and targeting, product development, pricing, promotion, and distribution. Through case studies and applied projects students evaluate real-world marketing decisions and apply marketing principles to their own theoretical business ideas.

Description: Pre req: ECN 1203 or ECN 1103. This class deals largely with all the risk management aids available to the agricultural producer. Topics include the use of commodity markets, storing, computer programs, market information, and government programs. (Pre req: ECN 1203)